Bridgewater Named No. 1 Leader In Policy Market - New Report Shows Significant Share Gain In Mobile

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26th March 2010, 09:28am - Views: 785






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MEDIA RELEASE PR38909


Bridgewater Named No. 1 Leader in Policy Market - New Report Shows Significant Share

Gain in Mobile Policy Segment


OTTAWA, Mar. 25 /CNW-AsiaNet/ --


     Bridgewater Systems (TSX: BWC), the mobile personalization company, today

announced that the company has been recognized as the 2009 policy server market

leader by Infonetics Research in its April 2010 report "Policy Servers Biannual

Worldwide and Regional Market Size, Share, and Forecasts."


     News


     -   The Infonetics report noted that Bridgewater's position as the No. 1

         market share leader in both the overall and mobile policy server

         market is due to the company's success in 3G and 4G networks. The

         report further states that the mobile policy server market will

         continue to grow rapidly over the next five years as the market

         shifts from fixed to mobile deployments, reaching US$1.2 billion in

         2014.


     -   Service providers are increasingly implementing policy controls to:


         -  Optimize 3G networks using intelligent policy controls to

            alleviate radio access network congestion, ensure fair usage, and

            give subscribers greater control over their mobile data usage;


         -  Offload mobile data traffic from congested 3G networks to Wi-Fi,

            femtocells, or 4G networks;


         -  Transform to 4G and control subscribers, devices, and applications

            to ensure service portability across 3G and 4G networks; and


         -  Deliver innovative services such as usage and application based

            models using flexible policy controls, real-time subscriber

            information, and dynamic metering capabilities.


     -   The Bridgewater(R) Policy Controller, which supports 3GPP PCRF

         Release 7, 8 and 9 standards on the same platform, provides real-time

         network, application, and subscriber policies to manage mobile data

         growth and deliver personalized services.


     Quotes


     Shira Levine, Directing Analyst, Next Gen OSS and Policy, Infonetics

Research


     "Bridgewater continues to grow its wireless business, expanding its 3G

deployments in 2009 and staking its claim in the emerging WiMAX and LTE market

opportunities. Its close integration of policy and subscriber data management

on a single platform creates a compelling proposition for operators looking to

implement subscriber-aware policy control capabilities."


     David Sharpley, Senior Vice President, Bridgewater Systems


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     "The Infonetics report highlights the major shift in the policy market

towards managing mobile data and our continued share gains in the mobile

policy segment. It is a strong validation of our unique approach to the policy

market that integrates policy into multi-access control plane solutions to

alleviate RAN congestion, offload data traffic, transform to 4G, and deliver

innovative service models. With over a decade of policy experience, we are

delighted to be recognized once again as the 2009 leader in both the overall

and mobile policy server markets."


     Tags/Keywords


     Bridgewater Systems, Infonetics Research, Policy Controller, PCRF, Policy

Server market share, mobile personalization, RAN congestion, data offload,

fair usage, myPolicy


     Links

     http://www.infonetics.com/market-research-report-highlights.asp

     http://www.bridgewatersystems.com/Policy-Controller.aspx


     http://campaigns.bridgewatersystems.com/forms/ProfitableMobileDataModel


     About Bridgewater Systems


     Bridgewater Systems, the mobile personalization company, enables service

providers to efficiently manage and profit from mobile data services, content

and commerce. The company's market leading mobile personalization portfolio

provides a real-time, unified view of subscribers including entitlements,

devices, networks, billing profiles, preferences and context. Anchored by

Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and

standards-based products includes the Bridgewater(R) Service Controller (AAA),

the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home

Subscriber Server (HSS). More than 150 leading service providers including

America Movil, Bell Canada, Clearwire, Cox, Hutchison Telecom, Iusacell,

Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex,

Telstra, and Verizon Wireless use Bridgewater's solutions to rapidly deliver

innovative mobile services to over 150 million subscribers. For more

information, visit us at www.bridgewatersystems.com.


     Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,

Smart Caps, myPolicy, and Subscriber Data Broker are trademarks or registered

trademarks of Bridgewater Systems Corporation. All other company, product

names and any registered and unregistered trademarks mentioned are used for

identification purposes only and remain the exclusive property of their

respective owners.


   

SOURCE: Bridgewater Systems


    CONTACT: 

    Joanne Steinberg, 

    Bridgewater Systems, 

    joanne.steinberg@bridgewatersystems.com, 

    +1 (613) 884-8831; 


    Ed Barker, 

    Bridgewater Systems, 

    edward.barker@bridgewatersystems.com, 

    +44 (0) 7939 492 656/

    

    (BWC.)



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