MEDIA RELEASE PR38909 
 
Bridgewater Named No. 1 Leader in Policy Market - New Report Shows Significant Share 
Gain in Mobile Policy Segment 
 
OTTAWA, Mar. 25 /CNW-AsiaNet/ -- 
 
     Bridgewater Systems (TSX: BWC), the mobile personalization company, today 
announced that the company has been recognized as the 2009 policy server market 
leader by Infonetics Research in its April 2010 report "Policy Servers Biannual 
Worldwide and Regional Market Size, Share, and Forecasts." 
 
     News 
 
     -   The Infonetics report noted that Bridgewater's position as the No. 1 
         market share leader in both the overall and mobile policy server 
         market is due to the company's success in 3G and 4G networks. The 
         report further states that the mobile policy server market will 
         continue to grow rapidly over the next five years as the market 
         shifts from fixed to mobile deployments, reaching US$1.2 billion in 
         2014. 
 
     -   Service providers are increasingly implementing policy controls to: 
 
         -  Optimize 3G networks using intelligent policy controls to 
            alleviate radio access network congestion, ensure fair usage, and 
            give subscribers greater control over their mobile data usage; 
 
         -  Offload mobile data traffic from congested 3G networks to Wi-Fi, 
            femtocells, or 4G networks; 
 
         -  Transform to 4G and control subscribers, devices, and applications 
            to ensure service portability across 3G and 4G networks; and 
 
         -  Deliver innovative services such as usage and application based 
            models using flexible policy controls, real-time subscriber 
            information, and dynamic metering capabilities. 
 
     -   The Bridgewater(R) Policy Controller, which supports 3GPP PCRF 
         Release 7, 8 and 9 standards on the same platform, provides real-time 
         network, application, and subscriber policies to manage mobile data 
         growth and deliver personalized services. 
 
     Quotes 
 
     Shira Levine, Directing Analyst, Next Gen OSS and Policy, Infonetics 
Research 
 
     "Bridgewater continues to grow its wireless business, expanding its 3G 
deployments in 2009 and staking its claim in the emerging WiMAX and LTE market 
opportunities. Its close integration of policy and subscriber data management 
on a single platform creates a compelling proposition for operators looking to 
implement subscriber-aware policy control capabilities." 
 
     David Sharpley, Senior Vice President, Bridgewater Systems 
 
     "The Infonetics report highlights the major shift in the policy market 
towards managing mobile data and our continued share gains in the mobile 
policy segment. It is a strong validation of our unique approach to the policy 
market that integrates policy into multi-access control plane solutions to 
alleviate RAN congestion, offload data traffic, transform to 4G, and deliver 
innovative service models. With over a decade of policy experience, we are 
delighted to be recognized once again as the 2009 leader in both the overall 
and mobile policy server markets." 
 
     Tags/Keywords 
 
     Bridgewater Systems, Infonetics Research, Policy Controller, PCRF, Policy 
Server market share, mobile personalization, RAN congestion, data offload, 
fair usage, myPolicy 
 
     Links 
 
     About Bridgewater Systems 
 
     Bridgewater Systems, the mobile personalization company, enables service 
providers to efficiently manage and profit from mobile data services, content 
and commerce. The company's market leading mobile personalization portfolio 
provides a real-time, unified view of subscribers including entitlements, 
devices, networks, billing profiles, preferences and context. Anchored by 
Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and 
standards-based products includes the Bridgewater(R) Service Controller (AAA), 
the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home 
Subscriber Server (HSS). More than 150 leading service providers including 
America Movil, Bell Canada, Clearwire, Cox, Hutchison Telecom, Iusacell, 
Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex, 
Telstra, and Verizon Wireless use Bridgewater's solutions to rapidly deliver 
innovative mobile services to over 150 million subscribers. For more 
 
     Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan, 
Smart Caps, myPolicy, and Subscriber Data Broker are trademarks or registered 
trademarks of Bridgewater Systems Corporation. All other company, product 
names and any registered and unregistered trademarks mentioned are used for 
identification purposes only and remain the exclusive property of their 
respective owners. 
 
    
SOURCE: Bridgewater Systems 
 
    CONTACT:  
    Joanne Steinberg,  
    Bridgewater Systems,  
    joanne.steinberg@bridgewatersystems.com,  
    +1 (613) 884-8831;  
 
    Ed Barker,  
    Bridgewater Systems,  
    edward.barker@bridgewatersystems.com,  
    +44 (0) 7939 492 656/ 
     
    (BWC.) 
 
 
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