MEDIA RELEASE PR38942 
 
China Yurun Food Group Limited Announces its Annual Results for the Year Ended 31 
December 2009 
 
HONG KONG, Mar. 29 /PRNewswire-Asia-AsiaNet/ -- 
 
Leading Production Network to Seize Opportunities from Industry Consolidation 
 
Strong Brand Drives Business to New Heights 
 
 
 
 
    Financial Highlights                For the year ended 31 December       
     (HK$ in million)                  2009         2008        Change  
    Turnover                         13,870       13,024          +6.5% 
    Gross profit                      2,161        1,690                
     (Gross profit margin)            (15.6%)      (13.0%)       +27.9% 
    Profit attributable to            1,745        1,138                
     shareholders (Net profit                                           
     margin)                          (12.6%)       (8.7%)       +53.4% 
    Diluted earnings per share     HK$1.074     HK$0.736         +45.9% 
    Proposed final dividend per                                         
     share                          HK$0.15      HK$0.08         +87.5% 
 
 
 
    China Yurun Food Group Limited ("Yurun Food" or "the Company", and together with 
its subsidiaries, the "Group")(HKEx: 1068), a leading vertically-integrated meat-
product processor and supplier in China, today announced its annual results for the 
year ended 31 December 2009 (the "Year"). 
 
    During the Year, the Group recorded a turnover of HK$13,870 million (2008: 
HK$13,024 million), representing a 6.5% growth over the same period last year. In 
spite of over 20% decrease in hog prices during the Year, the Group was able to 
significantly increase the sales volume of its products by leveraging on the 
competitive edge of its "Yurun" brand, as well as its optimized nation-wide 
production network, therefore boosted the stable growth of its business. 
 
    During the Year, the Group's gross profit and net profit were HK$2,161 million 
(2008: HK$1,690 million) and HK$1,745 million (2008: HK$1,138 million) respectively, 
representing a considerable growth of 27.9% and 53.4% respectively as compared to 
that of 2008. The Group's gross profit margin and net profit margin increased to 
15.6% (2008: 13.0%) and 12.6% (2008: 8.7%) respectively. The increases were mainly 
attributable to the Group's flexible strategies and strong market position. Under the 
highly volatile market conditions, by proactively adjusting the strategies of its two 
main business segments, as well as successful production planning, the Group was able 
to take advantage of its strong "Yurun" brand and pricing power to drive the growth 
of its overall gross margin. At the same time, the Group further realized economies 
of scale by enlarging its market share, and thus achieving further improvement in 
gross margins of its upstream and downstream businesses. 
 
    The Board of Directors of the Company recommended a final dividend of HK$0.15 per 
share for the Year (2008: HK$0.08). This final dividend together with the interim 
dividend of HK$0.15 per share (2008: HK$0.11), will make a total dividend of HK$0.30 
(2008: HK$0.19) per share for the year ended 31 December 2009. 
 
    Mr. Zhu Yicai, Chairman of Yurun Food said, "Amid the challenging market 
conditions in 2009, the Group achieved remarkable results due to the experienced 
management team's thorough understanding of the hog breeding cycles and the meat 
products market. The Group managed to overcome the challenge of fluctuating hog 
prices by adopting flexible strategies for its chilled meat and low temperature meat 
products ("LTMP") businesses, as well as utilizing its optimized nation-wide 
production network. Following the promulgation of guidelines by the Chinese 
Government to restructure China's hog slaughtering industry in late 2009, which aims 
to accelerate industry consolidation and systematically increase the sales of chilled 
meat and small packaged pork products, the Group will be well positioned to further 
increase its market share, which will drive long-term business development and 
continue to enhance the "Yurun" brand. Looking forward, by leveraging on its 
established business model and sophisticated management team, the Group will continue 
to implement its long-term development strategies and further enhance its brand 
recognition and production network in order to achieve economies of scale, increase 
market share, and drive business growth to maximize value for our shareholders." 
 
    Business Review 
 
    The Group's business is divided into downstream processed meat products and 
upstream chilled and frozen meat segments. 
 
 
 
                                   For the year ended 31 December           
    (HK$ in million)       Turnover    Change  Percentage to Total Turnover 
                        2009     2008     %          2009        2008       
    Downstream                                                              
     Processed                                                              
    Meat Products:                                                          
      - LTMP           3,081    2,644  +16.5 %       93.7 %      89.8 %     
      - HTMP*            208      302  -31.3 %        6.3 %      10.2 %     
      - Segment Total  3,289    2,946  +11.6 %        100 %       100 %     
    Upstream Chilled                                                        
     and Frozen Meat:                                                       
      - Chilled Pork   9,421    8,130  +15.9 %       80.2 %      73.9 %     
      - Frozen Pork    2,325    2,877  -19.2 %       19.8 %      26.1 %     
      - Segment Total 11,746   11,008   +6.7 %        100 %       100 %     
    Inter-segment                                                           
     Elimination      (1,165)    (930)                                      
    Total Revenue     13,870   13,024   +6.5 %                              
*HTMP is defined as high temperature meat product. 
 
 
 
                                     For the year ended 31 December   
                                    Gross Margin             Change      
                                  2009        2008      Percentage Points 
    Downstream Processed Meat                                             
     Products, inter alia:                                                
      - LTMP                      29.0 %      28.0 %             +1.0ppt  
      - HTMP                      21.4 %      16.8 %             +4.6ppt  
      - Overall                   28.6 %      26.9 %             +1.7ppt  
    Upstream Chilled and Frozen                                           
     Meat, inter alia:                                                    
      - Chilled Pork              11.5 %       9.6 %             +1.9ppt  
      - Frozen Pork                6.3 %       4.3 %             +2.0ppt  
      - Overall                   10.4 %       8.2 %             +2.2ppt  
 
 
 
    Sales and Distribution 
 
    As the Group's high value-added and high-end products with relatively higher 
gross margins, LTMP and chilled meat continued to play an important role in 
contributing to the Group's overall sales and profits. 
 
    Furthermore, benefited from Yurun Food's strong brand and pricing power, the 
Group was able to sustain stable product prices and competitive advantages, leading 
to improved overall gross margin. 
 
 
    Research and Development and Production Capacity 
 
    The Group has always adhered to producing products of highest quality. We 
implemented stringent internal quality control over every production process ranging 
from procurement, production, and sales to logistics. In addition, the Group 
continued to expand its R&D team, focus on research and development of mid-to-high 
end products, develop products with market competitiveness and create new trend in 
food consumption so as to maintain its competitive advantage in the market and 
strengthening its leading position in the industry. 
 
    To enlarge its market share and capture the growing demand for Yurun Food's 
products, the Group continued to increase its capacity through selective 
acquisitions, improvements in current production facilities and construction of new 
plants. As at 31 December 2009, the Group's downstream meat processing business 
achieved an annual production capacity of 278,000 tons. The Group will continue to 
expand its capacity in the coming years in an orderly manner, targeting to increase 
market coverage, reduce bottlenecks and upgrade key production facilities. By the end 
of 2009, slaughtering capacity of the Group reached 25.55 million heads per year, 
representing an increase of 7.5 million heads as compared to that as at the end of 
2008. 
 
    Consolidation Opportunities Under New Industry Policy 
 
    Following the gradual recovery of the global economy and continued improvement in 
business environment, as well as a series of favorable policies by the Chinese 
Government to stabilize hog prices and support the development of the hog 
slaughtering industry, the hog slaughtering and meat products industry is set to 
maintain its ongoing development. 
 
    The Chinese Government promulgated the "Guideline for National Hog Slaughtering 
Industry Development (2010-2015)" in late 2009. The plan aims to accelerate industry 
consolidation and systematically increase the sales percentage of chilled meat and 
small packaged pork products in China.  30% of the outdated manual and semi-automated 
slaughtering plants will be eliminated by 2013 and 50% by 2015. About 80% of 
slaughtering plants in major cities and developed regions that are below hygienic 
standards will be eliminated.  Industry consolidation will optimize the market 
structure of meat products by increasing sales ratio of chilled pork over fresh pork.  
Sales ratio of small packaged meat in regions above county level are targeted to rise 
from the current 10% to 15%; and that of chilled pork from 10% to 20% by 2013. These 
ratios will reach to 20% and 30% respectively by 2015 in order to gradually encourage 
customers' consumption of modernized meat products.  Moreover, by 2015, no more than 
4 licences will be issued in cities with a population of over 5 million, and no more 
than 2 licences in regional cities and 1 at county level. It is estimated that the 
total number of licences will significantly decrease from the current over 20,000. 
 
    Following the implementation of the guideline, as a leading enterprise in the hog 
slaughtering and meat products industry, the Group will further strengthen its 
advantages in production network, brand, distribution and food safety standards, 
which will become a strong driving force for future development of its core 
businesses of chilled meat and LTMP, allowing the Group to further expand its market 
share, and strengthening its leading status in the industry to ensure long-term 
business development. In future, Yurun Food will continue to implement its highly 
disciplined capacity expansion strategies, so as to capture the business 
opportunities arising from industry consolidation, increase its competitiveness and 
market share, thus fuelling business development and maximizing returns for 
shareholders. 
 
    For further details about the Group's 2009 Annual Results Presentation, please 
 
    About China Yurun Food Group Limited (Stock Code: 1068) 
 
    Leveraging on its vertically integrated business model and strategically located 
production plants, Yurun Food is the leading meat-processor and meat products 
supplier in China. With its well-established food brands, state-of-the-art production 
facilities and diversified distribution channels, Yurun Food has achieved a solid 
track record with robust growth for last consecutive years. By further enhancing its 
brand names and product quality, Yurun Food will further strengthen its leading 
market position. Yurun Food was included in MSCI Global Standard Index (MSCI China 
Index) on 29 August 2008, which is an important recognition of Yurun Food as a 
leading company in the meat processing industry by the investment community. 
 
 
    
For further information, please contact: 
 
    China Yurun Food Group Limited 
     Email: ir@yurun.com.hk 
     Fax:   +852-3927-3300 
 
    Elite Investor Relations Limited 
    (for and on behalf of China Yurun Food Group Limited) 
     Investor Relations  
     Ms Cindy Xin  
     Tel:   +852-3183-0226  
     Fax:   +852-2155-9165  
     Email: cindy.xin@elite-ir.com  
 
     Media Relations  
     Mr Bunny Lee  
     Tel:   +852-3183-0282  
     Fax:   +852-2155-9165  
     Email: bunny.lee@elite-ir.com 
 
SOURCE  China Yurun Food Group Limited