China Yurun Food Group Limited Announces Its Annual Results For The Year Ended 31 December 2009

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MEDIA RELEASE PR38942


China Yurun Food Group Limited Announces its Annual Results for the Year Ended 31

December 2009


HONG KONG, Mar. 29 /PRNewswire-Asia-AsiaNet/ --


Leading Production Network to Seize Opportunities from Industry Consolidation


Strong Brand Drives Business to New Heights





    Financial Highlights                For the year ended 31 December      

     (HK$ in million)                  2009         2008        Change 

    Turnover                         13,870       13,024          +6.5%

    Gross profit                      2,161        1,690               

     (Gross profit margin)            (15.6%)      (13.0%)       +27.9%

    Profit attributable to            1,745        1,138               

     shareholders (Net profit                                          

     margin)                          (12.6%)       (8.7%)       +53.4%

    Diluted earnings per share     HK$1.074     HK$0.736         +45.9%

    Proposed final dividend per                                        

     share                          HK$0.15      HK$0.08         +87.5%




    China Yurun Food Group Limited ("Yurun Food" or "the Company", and together with

its subsidiaries, the "Group")(HKEx: 1068), a leading vertically-integrated meat-

product processor and supplier in China, today announced its annual results for the

year ended 31 December 2009 (the "Year").


    During the Year, the Group recorded a turnover of HK$13,870 million (2008:

HK$13,024 million), representing a 6.5% growth over the same period last year. In

spite of over 20% decrease in hog prices during the Year, the Group was able to

significantly increase the sales volume of its products by leveraging on the

competitive edge of its "Yurun" brand, as well as its optimized nation-wide

production network, therefore boosted the stable growth of its business.


    During the Year, the Group's gross profit and net profit were HK$2,161 million

(2008: HK$1,690 million) and HK$1,745 million (2008: HK$1,138 million) respectively,

representing a considerable growth of 27.9% and 53.4% respectively as compared to

that of 2008. The Group's gross profit margin and net profit margin increased to

15.6% (2008: 13.0%) and 12.6% (2008: 8.7%) respectively. The increases were mainly

attributable to the Group's flexible strategies and strong market position. Under the

highly volatile market conditions, by proactively adjusting the strategies of its two

main business segments, as well as successful production planning, the Group was able

to take advantage of its strong "Yurun" brand and pricing power to drive the growth

of its overall gross margin. At the same time, the Group further realized economies

of scale by enlarging its market share, and thus achieving further improvement in

gross margins of its upstream and downstream businesses.


    The Board of Directors of the Company recommended a final dividend of HK$0.15 per

share for the Year (2008: HK$0.08). This final dividend together with the interim

dividend of HK$0.15 per share (2008: HK$0.11), will make a total dividend of HK$0.30

(2008: HK$0.19) per share for the year ended 31 December 2009.


    Mr. Zhu Yicai, Chairman of Yurun Food said, "Amid the challenging market

conditions in 2009, the Group achieved remarkable results due to the experienced

management team's thorough understanding of the hog breeding cycles and the meat

products market. The Group managed to overcome the challenge of fluctuating hog

prices by adopting flexible strategies for its chilled meat and low temperature meat

products ("LTMP") businesses, as well as utilizing its optimized nation-wide

production network. Following the promulgation of guidelines by the Chinese

Government to restructure China's hog slaughtering industry in late 2009, which aims

to accelerate industry consolidation and systematically increase the sales of chilled

meat and small packaged pork products, the Group will be well positioned to further

increase its market share, which will drive long-term business development and

continue to enhance the "Yurun" brand. Looking forward, by leveraging on its

established business model and sophisticated management team, the Group will continue

to implement its long-term development strategies and further enhance its brand

recognition and production network in order to achieve economies of scale, increase

market share, and drive business growth to maximize value for our shareholders."


    Business Review


    The Group's business is divided into downstream processed meat products and

upstream chilled and frozen meat segments.




                                   For the year ended 31 December          

    (HK$ in million)       Turnover    Change  Percentage to Total Turnover

                        2009     2008     %          2009        2008      

    Downstream                                                             

     Processed                                                             

    Meat Products:                                                         

      - LTMP           3,081    2,644  +16.5 %       93.7 %      89.8 %    

      - HTMP*            208      302  -31.3 %        6.3 %      10.2 %    

      - Segment Total  3,289    2,946  +11.6 %        100 %       100 %    

    Upstream Chilled                                                       

     and Frozen Meat:                                                      

      - Chilled Pork   9,421    8,130  +15.9 %       80.2 %      73.9 %    

      - Frozen Pork    2,325    2,877  -19.2 %       19.8 %      26.1 %    

      - Segment Total 11,746   11,008   +6.7 %        100 %       100 %    

    Inter-segment                                                          

     Elimination      (1,165)    (930)                                     

    Total Revenue     13,870   13,024   +6.5 %                             

*HTMP is defined as high temperature meat product.




                                     For the year ended 31 December  

                                    Gross Margin             Change     

                                  2009        2008      Percentage Points

    Downstream Processed Meat                                            

     Products, inter alia:                                               

      - LTMP                      29.0 %      28.0 %             +1.0ppt 

      - HTMP                      21.4 %      16.8 %             +4.6ppt 

      - Overall                   28.6 %      26.9 %             +1.7ppt 

    Upstream Chilled and Frozen                                          

     Meat, inter alia:                                                   

      - Chilled Pork              11.5 %       9.6 %             +1.9ppt 

      - Frozen Pork                6.3 %       4.3 %             +2.0ppt 

      - Overall                   10.4 %       8.2 %             +2.2ppt 




    Sales and Distribution


    As the Group's high value-added and high-end products with relatively higher

gross margins, LTMP and chilled meat continued to play an important role in

contributing to the Group's overall sales and profits.


    Furthermore, benefited from Yurun Food's strong brand and pricing power, the

Group was able to sustain stable product prices and competitive advantages, leading

to improved overall gross margin.



    Research and Development and Production Capacity


    The Group has always adhered to producing products of highest quality. We

implemented stringent internal quality control over every production process ranging

from procurement, production, and sales to logistics. In addition, the Group

continued to expand its R&D team, focus on research and development of mid-to-high

end products, develop products with market competitiveness and create new trend in

food consumption so as to maintain its competitive advantage in the market and

strengthening its leading position in the industry.


    To enlarge its market share and capture the growing demand for Yurun Food's

products, the Group continued to increase its capacity through selective

acquisitions, improvements in current production facilities and construction of new

plants. As at 31 December 2009, the Group's downstream meat processing business

achieved an annual production capacity of 278,000 tons. The Group will continue to

expand its capacity in the coming years in an orderly manner, targeting to increase

market coverage, reduce bottlenecks and upgrade key production facilities. By the end

of 2009, slaughtering capacity of the Group reached 25.55 million heads per year,

representing an increase of 7.5 million heads as compared to that as at the end of

2008.


    Consolidation Opportunities Under New Industry Policy


    Following the gradual recovery of the global economy and continued improvement in

business environment, as well as a series of favorable policies by the Chinese

Government to stabilize hog prices and support the development of the hog

slaughtering industry, the hog slaughtering and meat products industry is set to

maintain its ongoing development.


    The Chinese Government promulgated the "Guideline for National Hog Slaughtering

Industry Development (2010-2015)" in late 2009. The plan aims to accelerate industry

consolidation and systematically increase the sales percentage of chilled meat and

small packaged pork products in China.  30% of the outdated manual and semi-automated

slaughtering plants will be eliminated by 2013 and 50% by 2015. About 80% of

slaughtering plants in major cities and developed regions that are below hygienic

standards will be eliminated.  Industry consolidation will optimize the market

structure of meat products by increasing sales ratio of chilled pork over fresh pork. 

Sales ratio of small packaged meat in regions above county level are targeted to rise

from the current 10% to 15%; and that of chilled pork from 10% to 20% by 2013. These

ratios will reach to 20% and 30% respectively by 2015 in order to gradually encourage

customers' consumption of modernized meat products.  Moreover, by 2015, no more than

4 licences will be issued in cities with a population of over 5 million, and no more

than 2 licences in regional cities and 1 at county level. It is estimated that the

total number of licences will significantly decrease from the current over 20,000.


    Following the implementation of the guideline, as a leading enterprise in the hog

slaughtering and meat products industry, the Group will further strengthen its

advantages in production network, brand, distribution and food safety standards,

which will become a strong driving force for future development of its core

businesses of chilled meat and LTMP, allowing the Group to further expand its market

share, and strengthening its leading status in the industry to ensure long-term

business development. In future, Yurun Food will continue to implement its highly

disciplined capacity expansion strategies, so as to capture the business

opportunities arising from industry consolidation, increase its competitiveness and

Business Company China Yurun Food Group Limited 3 image

market share, thus fuelling business development and maximizing returns for

shareholders.


    For further details about the Group's 2009 Annual Results Presentation, please



    About China Yurun Food Group Limited (Stock Code: 1068)


    Leveraging on its vertically integrated business model and strategically located

production plants, Yurun Food is the leading meat-processor and meat products

supplier in China. With its well-established food brands, state-of-the-art production

facilities and diversified distribution channels, Yurun Food has achieved a solid

track record with robust growth for last consecutive years. By further enhancing its

brand names and product quality, Yurun Food will further strengthen its leading

market position. Yurun Food was included in MSCI Global Standard Index (MSCI China

Index) on 29 August 2008, which is an important recognition of Yurun Food as a

leading company in the meat processing industry by the investment community.


    Company website: http://www.yurun.com.hk


   

For further information, please contact:


    China Yurun Food Group Limited

     Email: ir@yurun.com.hk

     Fax:   +852-3927-3300


    Elite Investor Relations Limited

    (for and on behalf of China Yurun Food Group Limited)

     Investor Relations 

     Ms Cindy Xin 

     Tel:   +852-3183-0226 

     Fax:   +852-2155-9165 

     Email: cindy.xin@elite-ir.com 


     Media Relations 

     Mr Bunny Lee 

     Tel:   +852-3183-0282 

     Fax:   +852-2155-9165 

     Email: bunny.lee@elite-ir.com


SOURCE  China Yurun Food Group Limited



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