MEDIA RELEASE PR38551 
 
EE Times Group Partners With Reed Business Information's Technology Group to Launch the Embedded Live 
Exhibition and Conference 
 
SAN FRANCISCO, Mar. 2 /PRNewswire-AsiaNet/ -- 
 
 
     The Definitive UK Event for Electronic Design Innovation and Systems  
 Technology Development Will Take Place October 20-21, 2010 at Earls Court in  
                                    London 
 
industry's decision makers, today announced that it is partnering with the  
technology group of Reed Business Information to launch of the Embedded Live  
Exhibition and Conference. The event brings together the EE Times Groups'  
Embedded Systems Conference and Reed Business Information's Electronics Weekly  
Live to create the definitive UK event for electronic design innovation and  
systems technology development. The event is scheduled to take place October  
20-21, 2010 at the Earls Court in London, which previously hosted Electronics  
Weekly's event. 
 
    The event will deliver unprecedented cross media support from EE Times 
Group, the publisher of EE Times, Embedded.com, TechOnline and DesignLines as 
well as Electronics Weekly from the Technology Group of Reed Business 
Information. 
 
    Event highlights include: 
    -- An Exhibition expected to host more than 100 companies showing the 
       latest in hot embedded technology - microcontrollers, design and  
       development tools and embedded computers, from components to sub- 
       systems, displays and communication devices. 
    -- Features within the exhibition will focus on key UK industry sectors 
       and their technology applications, including mobile communications,  
       security, renewable energy, healthcare and space navigation. 
    -- A comprehensive technical conference with coverage of the full spectrum 
       of electronic and embedded engineering from hardware design,  
       development and test to embedded software, firmware to application  
       development, open-source and real-time. 
    -- The event will be held in conjunction with Europe's most prestigious 
       industry awards ceremony, the Elektras, produced by Electronics Weekly. 
 
 
    Embedded Live is specifically targeted to engineering executives, system 
architects, design engineers, suppliers, analysts as well as media globally. 
 
    "We are very pleased to be partnering with the Reed Business 
Information's technology group to bring the Embedded Systems Conference and 
Electronics Weekly Live together to create one powerful event platform in the 
United Kingdom. We have a long history of delivering the engineering 
community with the information they need to design, develop and commercialize 
technology. We look forward to producing an outstanding event," said David 
Blaza, VP Embedded and Events of EE Times Group. 
 
    Paul Briggs, group publisher of the Technology Group at Reed Business 
Information said: "Combining the experience and resources of two major 
publishers in order to create a compelling exhibition and conference for the 
UK market has been universally welcomed by both our readers and advertisers. 
Since we announced our intention to work together on Embedded Live back in 
December we have had very positive feedback. I look forward to working with 
UBM to help deliver a must attend event in the UK." 
 
    To learn about exhibiting at the Embedded Live Exhibition and Conference, 
contact Daljeet Bhamra, Events Sales, Europe at +44 207 560 4023 or 
daljeet.bhamra@ubm.com. For more information about sponsorship opportunities, 
contact Andrew Porter, Director of Events, Europe at +44 207 560 4029 or 
andrew.porter@ubm.com. 
 
    About EE Times Group (http://www.eetimesgroup.com/)  
    EE Times Group, a division of United Business Media [LON:UBM], is the 
global leader in media and marketing services for the electronics industry. 
We deliver results for the key influencers and decision makers involved in 
the design, development and commercialization of technology through our 
market leading brands. More than 1.1 million engineering professionals engage 
with the EE Times Network - EE Times, TechOnline, DesignLines, and 
Embedded.com - across the globe. The technology community comes to our market 
leading events to share, learn, discuss, and advance the critical issues and 
challenges facing the electronics industry. As well, EE Times Group provides 
end-to-end services ranging from next-generation marketing, integrated media 
and research. 
 
    About United Business Media Limited 
    UBM (UBM.L) focuses on two principal activities: worldwide information 
distribution, targeting and monitoring; and, the development and monetisation 
of B2B communities and markets. UBM's businesses inform markets and serve 
professional commercial communities -- from doctors to game developers, from 
journalists to jewellery traders, from farmers to pharmacists -- with 
integrated events, online, print and business information products. Our 6,500 
staff in more than 30 countries are organised into specialist teams that 
serve these communities, bringing buyers and sellers together, helping them 
to do business and their markets to work effectively and efficiently. For 
 
 
    For more information on EE Times Group please contact: 
    Felicia Hamerman, Group Marketing Director 
    T: 516.562.5652, E: felicia.hamerman@ubm.com 
 
 
     SOURCE:  EE Times Group 
 
    CONTACT: Felicia Hamerman, 
             Group Marketing Director of EE Times Group, 
             +1-516-562-5652, 
             felicia.hamerman@ubm.com 
 
 
 
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