Genivi Alliance Announces Jaguar Land Rover And Saic Motor Passenger Vehicle Company As Its Seventh

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20th October 2010, 02:23am - Views: 1166






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MEDIA RELEASE PR41805

GENIVI Alliance Announces Jaguar Land Rover and SAIC Motor Passenger Vehicle Company as Its

Seventh and Eighth OEM Member Companies


SAN RAMON, Calif., Oct. 19 /PRNewswire-AsiaNet/ --


    The GENIVI Alliance, an automotive and consumer electronics industry

association driving the development and adoption of an open In-vehicle

Infotainment (IVI) reference platform, announced today that Jaguar Land Rover

and SAIC Motor Passenger Vehicle Company have joined the Alliance, bringing

the number of OEM members to eight.


    Jaguar Land Rover is a business built around two great British car brands

that design, engineer and manufacture in the UK and is part of Tata Motors,

India's largest automobile company.


    SAIC Motor Corporation, Ltd., whose predecessor was Shanghai Automotive

Company Ltd., is the leading manufacturer of passenger vehicles, the largest

mini-vehicle maker as well as an automotive maker that has the biggest sales

volume in China today.


    "Jaguar Land Rover is attracted to GENIVI's fundamental philosophy of

sharing the costs and time commitment of developing the non-differentiating

layers of the IVI stack across the industry while creating a flexible

platform that optimizes differentiation opportunities for OEMs and suppliers

alike," said Bob Joyce, group engineering director, Jaguar Land Rover.


    "We believe that the GENIVI Alliance is the key industry force driving

the rapid, open source development of future IVI reference platforms," said

HAO Fei, E&E global director of SAIC Motor Passenger Vehicle Co.


    "This will result in shortened development cycles, quicker

time-to-market, and reduced costs for not only SAIC, but the entire spectrum

of companies developing IVI equipment and software. We wish this philosophy

could be well accepted by all carmakers and venders in growing China market

as well."


    Graham Smethurst, GENIVI president commented, "Adding two OEMs to the

Alliance is further confirmation that we truly are transforming the thinking

of the automotive industry, placing open source at the heart of IVI solution

development."


    About GENIVI Alliance

    GENIVI Alliance is a non-profit industry association whose mission is to

drive the broad adoption of an In-Vehicle Infotainment (IVI) open source

development platform. GENIVI will accomplish this by aligning requirements,

delivering reference implementations, offering certification programs and

fostering a vibrant open source IVI community. GENIVI's work will result in

shortened development cycles, quicker time-to-market, and reduced costs for

companies developing IVI equipment and software. GENIVI is headquartered in



    SOURCE: GENIVI Alliance


    CONTACT: GENIVI: Craig Miner

             +1-248-840-8368

             Cminer1@att.net

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