MEDIA RELEASE PR38691
Gennum Adds Inventure as Distributor in Japan - Gennum Expands Snowbush IP Support to
Customers in Japan with Inventure Inc.
BURLINGTON, Mar. 10 /CNW-AsiaNet/ --
Gennum Corporation (TSX:GND) today announced that it has entered into an
exclusive agreement with Inventure Inc. (a subsidiary of Zuken) to distribute
Gennum's Snowbush IP core portfolio and provide design-in support in Japan.
As a result of this new agreement, Snowbush IP and Inventure will deliver
a complete portfolio of PHY and controller solutions for customers in Japan.
Leveraging its existing relationships in Japan, Inventure will now offer a
more robust portfolio of digital IP solutions. Inventure's expert technical
team will provide direct sales and support for Snowbush IP cores, including
its first-to-market PCI Express(R) 3.0 and USB 3.0 PHYs.
"This new distribution relationship between Inventure and Gennum's
Snowbush IP Group will provide our growing customer base in Japan with a solid
portfolio of industry-leading IP cores," said Hironori Ando, Chief Technology
Officer, Inventure Inc. "Snowbush has a strong reputation for delivering
first-to-market standards-based IP cores at the highest speeds, and ahead of
the competition. We are excited to add Snowbush IP to our leading-edge link
controller IP solutions and to offer our customers the competitive advantage
of a one stop IP solution."
"Inventure is a well-respected IP solutions provider with strong customer
relationships. This newly established distribution agreement will enable us to
further penetrate and deliver our industry-leading IP cores in to customers in
Japan," said Ewald Liess, General Manager of Gennum's Snowbush IP Group.
About Inventure
Founded in 2006, Inventure develops, markets, and licenses high-speed
serial interface and H.264 video compression IP technologies for advanced
systems-on-chips (SoCs) used in a variety of broadcasting, office equipment,
and networking and storage applications. Inventure's silicon proven interface
IP portfolio includes PCI Express, USB3.0, DisplayPort, 1/10G Ethernet and OCP
interconnect. In particular, Inventure's PCI Express IP, Z-core PCI Express,
has been selected by 27 Japanese enterprises, in more than 70 projects in
Japan. Inventure is headquartered at Shin-Yokohama Japan, with sales and R&D.
About the Gennum Snowbush IP Group
The Gennum Snowbush IP group offers a team of interconnect specialists to
design and deliver silicon-proven, high-speed serial interface IP. Comprising
one of the industry's most robust, widely-deployed, production-tested and
customizable family of IP cores, the Snowbush IP portfolio satisfies the needs
of today's most demanding high-speed serial communication protocols and
applications. Snowbush IP offers integrated PHY and Controller solutions for
standards like USB, PCI Express(R) and Serial ATA (SATA), and single and
multistandard SerDes for applications with data rates from 1 Gb/s to over 10
Gb/s. Gennum's Snowbush IP group is committed to supporting customers with
diverse foundry and process requirements, offering IP cores for TSMC, UMC,
Common Platform, and Fujitsu processes. For more information visit
About Gennum Corporation
Gennum Corporation (TSX: GND) designs innovative semiconductor solutions
and intellectual property (IP) cores for the world's most advanced consumer
connectivity, enterprise, video broadcast and data communications products.
Leveraging the company's proven optical, analog and mixed-signal products and
IP, Gennum enables multimedia and data communications products to send and
receive information without compromising the signal integrity. Recognized as
an award winner for advances in high definition (HD) broadcasting, Gennum is
headquartered in Burlington, Canada, and has global design, research and
development and sales offices in Canada, Mexico, Japan, Germany, United
SOURCE: Gennum Corporation
CONTACT: Keri Fraser,
Director of Corporate Communications,
Gennum Corporation,
Tel: (613) 697-6788,
Email: keri.fraser(at)gennum.com(GND.)
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