MEDIA RELEASE PR38554 
 
Light Reading's SPIT Week Begins 
 
NEW YORK, Mar. 2 /PRNewswire-AsiaNet/ -- 
 
 
          Light Reading's week-long coverage effort on Service Provider 
         IT (SPIT) kicks off with a focus on Telecom Service Brokers 
 
research-led media company serving the global communications marketplace, is  
celebrating Service Provider Information Technology (SPIT) Week, five days of  
focused content that covers many of topics and technologies identified in Light  
Reading's SPIT Manifesto published in February  
 
    SPIT, or Service Provider Information Technology, is Light Reading's new 
term describing the evolving set of non-traditional telecom (and data 
networking) technologies that allow for a greater degree of flexibility in 
the creation, management, delivery, and monetization of new-generation 
communications services. Beginning today, Light Reading is showcasing some 
special coverage devoted to the topic during a special week of coverage that 
has been generously sponsored by Nokia Siemens Networks. 
 
    We're kicking off SPIT Week with a Special Feature, "Who Makes What: 
Telecom Service Brokers," which covers an emerging category of devices and 
techniques service providers are using to deal with third-party applications 
stores and online service development and creation environments 
 
    Also today, Light Reading TV (LRTV) publishes an interview with Ravinder 
Jain, the CIO of Aircel Ltd., India's fifth-largest mobile operator. Jain 
talks about the growing importance of the CIO in modern service providers, 
and how the CIO's team is no longer confined to the back office, but is 
increasingly involved in front-line business transformation processes 
 
    "The ongoing developments in the service provider IT sector, whether in 
new-generation OSS, convergent billing, service delivery platforms, or policy 
control, are vital to the strategies of today's communications service 
providers, and need to be identified and understood," says Ray Le Maistre, 
Light Reading's International Managing Editor. "We hope our coverage will go 
some way toward highlighting the key SPIT issues impacting service providers 
and will identify some of new technology developments underway at many of the 
industry's major players and innovative specialists." 
 
    SPIT Week will be accompanied by a series of SPIT-related Webinars and a 
SPIT-related virtual event, Three OSS Imperatives: Customer, Cost & Cloud, 
scheduled for April 20. The first Webinar, titled "Generating New Revenue 
Streams While Improving Differentiation & Efficiency," will take place on 
Thursday, March 4 and is sponsored by Nokia Siemens Networks. You can 
register for the Webinar here: 
to attend. For information on SPIT-related sponsorship and speaking 
opportunities contact sales@lightreading.com. 
 
    Contact: 
    Amy Averbook 
    Light Reading 
    212 600-3373 
    averbook@lightreading.com 
 
    About Light Reading 
online media, research, and focused event company serving the $3 trillion 
worldwide communications market. Lightreading.com is the ultimate source for 
technological and financial analysis of the communications industry, leading 
the media sector in terms of traffic, content, and reputation. Light 
Reading's research arms, Heavy Reading and Pyramid Research, provide the most 
comprehensive communications research, market data, and technology analysis 
in close to 100 markets around the world. Light Reading produces nearly 20 
targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet 
Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as 
focused one-day events tailored for cable, mobile, and wireline executives in 
the US, Europe, India, and China. Light Reading was acquired by United 
Business Media in August 2005 and operates as a unit of TechWeb. 
 
    About UBM TechWeb 
    UBM TechWeb, the global leader in technology media and professional 
information, enables people and organizations to harness the transformative 
power of technology. Through its core businesses - media solutions, marketing 
services, and professional information - UBM TechWeb produces the most 
respected and consumed brands, applications, and services in the technology 
market. More than 14.5 million business and technology professionals (CIOs, 
IT and IT support managers, Web and digital professionals, software and game 
developers, government decision makers, and telecom providers) actively 
participate in UBM TechWeb's communities. UBM TechWeb brands includes: global 
face-to-face events such as Interop, Game Developers Conference (GDC), Web 
2.0, Black Hat, and VoiceCon; large-scale online networks such as 
InformationWeek, Light Reading, and Gamasutra; research, training, and 
certification services, including HDI, Pyramid Research, and InformationWeek 
Analytics; and market-leading magazines such as InformationWeek and Wall 
Street & Technology. UBM TechWeb is part of UBM, a global provider of media 
and information services for professional B2B communities and markets. 
 
    About United Business Media Limited 
    UBM (UBM.L) focuses on two principal activities: worldwide information 
distribution, targeting and monitoring; and, the development and monetization 
of B2B communities and markets. UBM's businesses inform markets and serve 
professional commercial communities - from doctors to game developers, from 
journalists to jewelry traders, from farmers to pharmacists - with integrated 
events, online, print, and business information products. Our 6,500 staff in 
more than 30 countries are organized into specialist teams that serve these 
communities, bringing buyers and sellers together, helping them to do 
business and their markets to work effectively and efficiently. For more 
 
      Source:  Light Reading 
 
     CONTACT:  Amy Averbook, 
               Light Reading, 
               +1-212-600-3373, 
               averbook@lightreading.com