Openwave Launches New Contextually Aware Data Mediation And Analytics Solution

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17th February 2010, 09:39am - Views: 900






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MEDIA RELEASE PR38373


Openwave Launches New Contextually Aware Data Mediation and Analytics Solution


AUCKLAND, Feb. 17 /NZPA-AsiaNet/ --



   New Operational and Marketing Analytics Solution Helps Enable Operators to 

More Effectively Monitor, Manage and Monetize Mobile Data Traffic

 

   Mobile World Congress, Barcelona – February 16, 2010 – Openwave Systems Inc. 

(Nasdaq: OPWV), one of the world's leading software innovators offering mobile 

internet mediation solutions, today announced the launch of Openwave Analytics, 

Data Mediation Edition (DME). Openwave Analytics DME enables operators to gain 

detailed network and usage related insights across a wide array of operator 

data sources. The solution also allows operators to seamlessly insert this 

intelligence into their control points in the network and mobile ecosystem. In 

addition, the solution is focused on providing the ability to build rich 

profiles and segments and leverage insights into new revenue streams for 

operators.


   "With the  huge ramp in mobile data traffic driven by social networking, 

mobile Internet browsing, and video services, many operators around the world 

are experiencing major network congestion issues—challenges that aren't 

expected to disappear with HSPA+ and LTE network upgrades," said Susan Welsh de 

Grimaldo, director of Strategy Analytics Mobile Broadband Opportunities (MBO) 

service. "One of the most immediate solutions operators need to deploy is 

in-network mobile analytics to gain real-time visibility into traffic usage 

patterns. Solutions such as Openwave Analytics, DME, position operators not 

only to optimize their networks for the continuing surge in mobile broadband 

use but also to leverage usage insight to create new revenue streams and a more 

compelling and customized user experience."


   Openwave Analytics, DME is a feature-rich, predictive solution fueled by 

real-time analytics that provides early identification of mobile data trends 

that enable operators to make timely decisions to avoid bandwidth problems 

while targeting business driving opportunities.  Analytics, DME mediates among 

all different ecosystem elements, enabling the enhancement of every mode of IP 

traffic including mobile internet, messaging, video and social networking. The 

result provides operators with a 360-degree view of their network, devices and 

services, and enables operators to proactively optimize network resources, 

quickly launch smart mobile services, and provide a contextually relevant user 

experience. 


   This latest Analytics solution from Openwave includes full capabilities for 

business analysts working with mobile data, while enabling executives with 

concise and visually informative dashboards that can help operators to monitor, 

manage and monetize the mobile internet. 


Monitor

* Operational dashboard that concisely presents key performance indicators in a 

manner that can be easily utilized by network operations staff

* Marketing dashboard that visualizes and presents key business performance 

indicators in a format for marketing executives

* On-demand reports for subscriber segments, on/off deck portal analysis, 

repeat visit analysis, and many more reports.


Manage

* Capabilities to monitor and analyze video data to help with bandwidth 

optimization.

* Market leading GUI to classify and manage categories of URLs 

* Access to transaction level and flexibly sessionized data that facilitates ad 

hoc exploration of metrics and navigation paths 

Monetize

* Ability to integrate analytics with network control points through read/write 

API layer (e.g. making profiles available to other applications)

* Accurate mobile audience metrics that provide strong leverage in forming 

advertising partnerships.

 

   "Operators cannot effectively manage and monetize their traffic without a 

clear picture of what is happening on their networks," said Anurag Patnaik, 

director of product management for analytics, Openwave. "At present, mobile 

data analytics tools are used primarily to help operators understand their 

customers and to better manage data traffic. Openwave is helping to provide a 

way for operators to integrate segmented data that can be used as a powerful 

targeting tool for mobile advertising, mCommerce, sponsorships, etc.  Openwave 

Analytics, DME provides a comprehensive solution that helps enable operators 

traverse both operational and marketing needs by monitoring data network 

traffic and usage behavior, tracking emerging trends and acting on network 

capacity and bandwidth insights to keep the network running efficiently in 

addition to uncovering usage behavior insights that can help facilitate new 

revenue opportunities."


   The Openwave Analytics, DME solution is expected to be generally available 

through Openwave in the second quarter of calendar year 2010.


   About Openwave

   Openwave Systems Inc. (Nasdaq: OPWV) is a global software innovator 

delivering context-aware mediation and messaging solutions that enable 

communication service providers and the broader ecosystem to create and deliver 

smarter services.


   Building on its mobile data heritage, Openwave mobilizes the Internet with 

predictive solutions fueled by real-time analytics that mediate among all 

different ecosystem elements, permitting the enhancement of every mode of IP 

traffic. The result can provide customers with a 360-degree view of their 

network, devices and services, and enables them to proactively optimize network 

resources, quickly launch smart mobile services, and provide a contextually 

relevant user experience.


   Openwave is a global company with a blue chip customer base spanning North 

America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and 

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the Middle East. Openwave is headquartered in Redwood City, California. For 




   Forward Looking Statement

   This press release contains statements regarding Openwave Systems' 

expectations of the benefits of Openwave® Analytics, Data Mediation Edition, as 

well as the expected timing of the release of Openwave® Analytics, Data 

Mediation Edition.  Actual timing of release and performance of Openwave® 

Analytics, Data Mediation Edition could differ materially as a result of 

unanticipated factors and events, including that Openwave Systems could face 

difficulties in launching Openwave® Analytics, Data Mediation Edition, or 

Openwave® Analytics, Data Mediation Edition may not function as expected with 

various operators, due to technical or other unforeseen reasons.  Further risks 

inherent in Openwave Systems' business are detailed in the section entitled 

"Risk Factors" in Openwave Systems’ Quarterly Report on Form 10-Q for the 

quarter ended December 31, 2009 (filed February 5, 2010 with the Securities and 

Exchange Commission).


   Openwave and the Openwave logo are trademarks of Openwave Systems Inc.  All 

other trademarks are the properties of their respective owners.


   For further information:

   Paula Holland

   Openwave Systems Inc.

   Paula.Holland@openwave.com

   0064-9-363-3329


   SOURCE: Openwave



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