Research Veteran Jonathan Jephcott Joins Comscore As Consultant For The Iab Australia Digital Audien

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21st October 2010, 06:19pm - Views: 1080

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Research Veteran Jonathan Jephcott Joins comScore as Consultant for the IAB Australia Digital Audience


SYDNEY, Oct. 21 /PRNewswire-AsiaNet/ --

          Internationally Recognized Expert in Audience Measurement to

    Help Lead comScore Bid as Preferred Audience Measurement Provider in


    comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,

today announced that audience research veteran Jonathan Jephcott has joined

comScore as a consultant for the Interactive Advertising Bureau (IAB)

Australia Digital Audience Tender. Mr. Jephcott, an internationally

recognized authority in audience research, will be helping lead comScore's

bid to become the IAB Australia's sole and exclusive preferred supplier for

the planning, buying and reporting of online audience measurement.


    "We are thrilled to have Mr. Jephcott join our team throughout this

process," said Will Hodgman, comScore executive vice president for the Asia

Pacific region. "Mr. Jephcott is a household name in audience research. His

extensive industry experience and research expertise will be a valuable asset

in comScore's bid for the IAB audience tender."

    Most recently Mr. Jephcott served in several positions at Synovate,

including executive vice president for ViewsNet, Synovate's online business,

and as well as head of media research and regional director for operations in

the Asia Pacific region.

    From 2000-2002, Mr. Jephcott served as vice president and international

research director for Media Metrix, Inc. Media Metrix, Inc. was acquired by

comScore Inc. in June 2002. Prior to Media Metrix, he was managing director

of Jupiter MMXI. Mr. Jephcott also held positions at Taylor Nelson Sofres

(TNS) TV Research in Australia, serving as joint managing director and

technical director. Prior to TNS, he served in several positions with AC

Nielsen including technical director for the Pacific region, Asia Pacific

core service leader for media, regional media director and media business

development director.

    Mr. Jephcott is a chartered statistician and a fellow of the Royal

Statistical Society. He also holds numerous industry designations including

fellow of the Market Research Society of Australia, founding member of the

ARF Online Research Council, chairman of the ARF Online Quality Metrics

committee and member of the ESOMAR Advisory Council on Online Standards. Mr.

Jephcott is the author of numerous industry papers and is a frequent speaker

at industry conferences. Mr. Jephcott graduated from Sheffield University

where he earned an honors degree in Economics, Math and Statistics, and was

the recipient of the Knoop prize in economics.

    About comScore

    comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital

world and the preferred source of digital marketing intelligence. For more

information, please visit

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    SOURCEL: comScore, Inc.


CONTACT: Sarah Radwanick of comScore, Inc.



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