Sharpening Sales Strategies For Bottomline Profit: Global Sales Expert Bruce Wedderburn Comes To Sin

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18th October 2010, 06:41pm - Views: 940

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Sharpening Sales Strategies for Bottomline Profit: Global Sales Expert Bruce Wedderburn Comes to


SINGAPORE, Oct. 18 /PRNewswire-Asia-AsiaNet/ --

    Bruce Wedderburn, a global expert in sales, and Huthwaite's Vice President of International Operations, will

be in Singapore for a series of presentations that will guide corporations to improved pipelines, more accurate

forecasting and maximised profit from sales. 

    In leaner times, bottom lines were protected by cutbacks; but growth in late 2009 and 2010 bolstered

revenues. Wedderburn says, "The big question being asked by companies as they budget for 2011 is how to

maintain that revenue growth and do it in a way that drives significant increases in profitability per client, per

deal, per region, per sales person." 

    He says that sticking with GFC legacy strategies - cost-minimising then reliance on top line growth - will

hold back organisations from capitalising on the current marketplace. 

    In his addresses to CEO's, CFO's and sales leaders, Wedderburn will reveal how to build on top-line

revenue improvements of 2010 to advance bottom line results in 2011. He will also explain why commonly

employed "best practice" metrics for predicting sales results are in fact unconsciously increasing sales costs

and hindering margin growth. He will highlight some of the common and rarely detected sales practices that

are silently eating away at every company's bottom line. 

    As well as predictive metrics falling under Wedderburn's analysis, he will also debunk the belief that having

a large number of opportunities in the early stages of a sales pipeline is advantageous. He will outline

strategies for addressing bottlenecks to accelerate sales and discuss strategies that have been proven to

increase the probability of closing a deal. 

    Breakfast Seminar in Singapore:

    Date:  Tuesday, 26 October 2010 

    Time:  7:00am - 9:00am

    Venue: Raffles City Convention Centre, 80 Bras Basah Road 

    About Huthwaite

    Huthwaite is the world's leading sales performance improvement organization. Founded on scientifically

validated behavioral research, our methodologies which include the internationally renowned SPIN(R) Selling,

guarantee sales success. Huthwaite assesses your organization's needs and develops customized sales

performance improvement and coaching programs that drive real business results. For additional information

    Press Contacts:


     Rosana Doble

     Huthwaite Asia Pacific

     Tel:   +65-6733-5620


     Donna Garcia/Rasyida Samsudin

     Rice Communications  

     Tel.:   +65-6221-8729

     Mobile: +65-9734-8808



     SOURCE: Huthwaite

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