MEDIA RELEASE PR39052
Silicon Valley Tech Star Launches Groundbreaking New Website to Revolutionize Travel
Research and Trip Planning
SILICON VALLEY, Calif., Apr. 8 /PRNewswire-AsiaNet/ --
Katrina Garnett, renowned Silicon Valley entrepreneur and start-up investor
eliminate layers of fees for discerning global travelers and families. Designed for
all types of users, the site caters to those who like to do a lot of research and
seek out a lot of advice, as well as to those who prefer a more turn-key experience -
and because MLS eliminates third party costs, users not only save time, but can also
save a substantial amount of money.
Garnett founded My Little Swans in October 2007 and has invested more than
$2,250,000 of her own personal capital in the creation of this business. While 2008
was focused on building the site and writing and uploading content, 2009 was focused
on offering limited memberships to gain live user feedback. The site opens to the
public April 7, 2010.
With such strong roots in Silicon Valley, the software is of course a key
component, making MLS not only extraordinarily efficient, but also able to support
"the next big thing" - that is, whatever comes after Facebook and Twitter - via
superlative content management systems. Once logged in, members enjoy special
privileges and promotions within the community, and the MLS Geo Friends tool and
dedicated social networking platform allow like-minded travelers and groups to share
their experiences through e-dialogues and messaging, images and video. By May, the My
Trips feature will allow members to publish their itineraries and travel details
directly to their iPhone or iPad.
MLS is a disruptive technology in that it literally saves money by cutting out
the middleman for those who book with the select on-the-ground network of partners
(approximately two per region). The site reflects over 15 years of Garnett family
trips and includes 32 detailed itineraries along with thousands of stunning "real
life" photos and maps. These are personal and vetted experiences, so members can
fully trust the destination content and partner recommendations.
Creating a unique family journey that's memorable for all the right reasons is a
matter of insider knowledge, special access, the best local guides and a seamless
itinerary. Without a trusted efficient online source, this can take hundreds of
hours. MLS avoids the predictable while simultaneously humanizing the research
experience. MLS will never book trips; it will, however, shed superlative light on
where and how to go, when to go (and when not to) and who are the best local insiders
to call, much like a trusted globe-trotting friend.
Katrina Garnett Background
Garnett is an active technology startup investor and her prior early seed and
startup investments include Siebel Software and Salesforce.com (NYSE public company,
trades as CRM). Her current Internet and mobile investments include Adchemy, (a
leading online advertising and marketing platform) and Tapulous, (the leading Apple
iPhone applications company with their Tap Tap Revenge music games with over 25mil
users). Garnett also serves on the Tapulous board of directors.
Prior to MLS, Katrina was the Founder, Chairman and President/CEO of CrossWorlds
Software Inc. from its inception in 1996 to a successful public offering on Nasdaq
(CWLD) in 2000 and acquisition by IBM in 2001. Her pioneering CrossWorlds' vision led
to the establishment of a new software industry segment around the concept of
Enterprise Application Integration (EAI), and in the process she built up a global
public company with annual revenues of over $100M and 450 employees.
Garnett has been featured twice on the cover of Forbes, selected by Fortune as
CEO of one of their 25 top startup technology companies in 1997 and has been
regularly interviewed by leading TV shows such as CNBC and CNN. Born in Australia and
educated in American and European schools, Garnett has always believed global
experiences should be part of children's development and has been planning world
adventures with her family from the time her firstborn was less than a year old. When
not traveling or planning the next trip, her favorite hobbies are competitive
Hunter/Jumper horseback riding, clay shooting, photography, fine art and fashion.
SOURCE: Katrina Garnett
CONTACT: Nina Lora,
NinaLoraPR@gmail.com,
+1-917-698-6149
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