First Comprehensive Australian Atm Market Study Prepares Australian Atm Industry For Direct Charging

< BACK TO BANKING starstarstarstarstar   Business - Banking Press Release
27th August 2008, 01:22am - Views: 908

Business Insurance Edgar, Dunn & Company 1 image


First Comprehensive Australian ATM Market Study Prepares Australian ATM

Industry for Direct Charging in 2009

SYDNEY, Aug. 26 /PRNewswire-AsiaNet/ --

    Edgar, Dunn & Company, a leading independent global financial services

and payments consultancy, announced today the launch of its Australian ATM

Market Study 2008(TM), the first comprehensive study of its kind to be

conducted for the Australian ATM industry.  The study, slated for completion

in November 2008, will survey a wide cross-section of ATM deployers, key ATM

service providers and industry experts. 

    Leading industry sponsors of the study are First Data, a global leader in 

electronic commerce and payment services and owner of the largest ATM network 

in Australia; NCR, the world's leading ATM and customer interaction company; 

Wincor Nixdorf/ITS, a strategic alliance between the world's leader in ATM

hardware, software and services solutions and Australasia's largest  

'end-to-end' ATM services solutions provider; Cuscal, the leading provider of 

wholesale and transactional banking services to specialist retail financial

institutions; and Diebold, Incorporated, the global leader in providing 

self-service and security systems and integrated services to the financial

industry.  In addition, ATMIA, the international trade body for the ATM 

industry, has endorsed the study, with more than 70% of the Australian ATM

market already committed to participate. 


    The comprehensive study is structured to provide meaningful benchmarking 

data on deployment economics, market share, analysis of industry trends and

issues and insight into Australia's ATM market structure and dynamics. 

    "We're confident this study will offer a groundbreaking, in-depth view of 

ATM trends, economics and emerging strategies in the rapidly changing 

Australian ATM market -- becoming an essential handbook for all current and

prospective market participants," says Mangala Martinus, who is leading the 

study for Edgar, Dunn & Company. 

    The introduction of direct charging in early 2009 is expected to cause

major structural changes, significantly affecting the revenue model and 

competitive environment.  Edgar, Dunn & Company has had a significant role in 

assisting the industry in Australia prepare for direct charging, leveraging

experience obtained by the firm in similar reforms in the United Kingdom and 

North America. 

    "Based on overseas experience, direct charging will change the ATM 

business forever-- for both financial institutions and independent deployers. 

We look to this study to provide important market insights that can help us

prepare for how direct charging will affect the Australian ATM market," says 

John Tait, First Data's Senior Vice President, Sales and Marketing, Asia 


    Utilizing its global ATM industry experience, Edgar, Dunn & Company 

intends to conduct similar ATM studies in other markets in early 2009.  It

invites further sponsorships and industry participation for these studies.    

The final results and analysis of the Australian ATM Market Study 2008 will

be available to subscribers by November 17, 2008. Edgar, Dunn & Company 

and overseas industry experts will present the study findings and insights on 

Business Insurance Edgar, Dunn & Company 2 image

direct charging at a full day industry seminar in Sydney on November 26,

2008. The report and seminar tickets are available at     Further queries on sponsorships, subscriptions

and additional market studies can be made to Mangala Martinus at or +61-2-9279-2442. 


    About Edgar, Dunn & Company 

    Edgar, Dunn & Company (EDC) is an independent global financial services

and payments consultancy.  Founded in 1978, the firm is widely regarded as a 

trusted advisor to its clients, providing a full range of strategy consulting 

services, expertise and market insight.  Global capabilities include in-depth 

industry and consumer benchmarking, strategy, risk management, marketing,

profitability improvement, operations, and new products and technologies.

With offices in Atlanta, Frankfurt, London, Paris, San Francisco, Singapore

and Sydney, EDC serves clients in over 30 countries on six continents. More 

information can be found at


    About First Data International (Gold Sponsor) 

    First Data Corp. is a leading provider of electronic commerce and payment 

solutions for businesses worldwide. With operations in 38 countries, First

Data serves over 5 million merchant locations, 1,900 card issuers and their 

customers.  We power the global economy by making it easy, fast and secure

for people and businesses around the world to buy goods and services using 

virtually any form of payment.  The company's portfolio of services and 

solutions includes merchant transaction processing services; credit, debit,

private-label, gift, payroll and other prepaid card offerings; fraud 

protection and authentication solutions; receivables management solutions;

electronic check acceptance services through TeleCheck; as well as Internet 

commerce, loyalty and mobile payment solutions. The company's STAR Network

offers PIN-secured debit acceptance at 2.1 million ATM and retail locations. 

For more information, visit


    About NCR Corporation (Silver Sponsor) 

    NCR Corporation ( is a global technology company 

leading how the world connects, interacts and transacts with business.  NCR's 

assisted-service and self-service solutions and comprehensive support

services address the needs of retail, financial, travel, healthcare,

hospitality, gaming and public sector organisations in more than 100

countries.  NCR is headquartered in Dayton, Ohio, and its main South Pacific

offices are in Sydney and Melbourne. 


    About Wincor-Nixdorf and ITS (Silver Sponsor) 

    Wincor Nixdorf is one of the world's leading providers of end-to-end IT

solutions to retail banks, retailers, healthcare, lottery and gaming, travel 

and leisure, food and beverage, and service stations. The company is 

headquartered in Paderborn, Germany, and is publicly traded on the Frankfurt 

Securities & Stock Exchange. It has a global presence in more than 90 

countries. The business in Asia is controlled and managed from Singapore,

which serves as the nerve centre for the control and coordination of sales, 

production, logistics and development engineering. Please visit  

    The ITS Group is Australasia's largest supplier of ATM professional 

services, maintenance and support including hardware, software, call centre

and network management with over 18,000 ATMs under service.  An Australian

owned and operated business headquartered in Sydney with branches in all

major cities in Australia and New Zealand, ITS is a specialist organization

focused on end-to-end multi-vendor automated and self service banking

solutions. Please visit


    About Cuscal (Silver Sponsor) 

    Cuscal is the leading business-to-business provider of wholesale banking 

and transactional banking services to specialist retail financial

institutions in Australia. Currently servicing more than 150 specialist

Business Insurance Edgar, Dunn & Company 3 image

retail financial institutions, including the majority of Australian credit

unions, Cuscal manages the assets of a customer base with a collective

balance sheet of more than $30 billion.  For more information, visit


    About Diebold, Incorporated (Silver Sponsor) 

    Diebold, Incorporated is a global leader in providing integrated self-

service delivery and security systems and services. Diebold employs more than 

17,000 associates with representation in nearly 90 countries worldwide and is 

headquartered in Canton, Ohio, USA.  Diebold is publicly traded on the New

York Stock Exchange under the symbol 'DBD.'  Diebold Australia and New

Zealand commenced its local operations in 1998 with Diebold  initially

delivering Self Service Terminals as well as physical and electronic security

solutions to the banking, government  and commercial business markets.

Diebold Australia is headquartered in Sydney with services operations based

in Melbourne and regional offices across Australian in all major states. For

more information, visit


    About ATM Industry Association     

    The ATM Industry Association ( is a global non-

profit trade association with over 1,050 members in 50 countries. Its mission

is to promote ATM convenience, growth and usage worldwide, protect the ATM 

industry's assets, interests, good name and public trust; and provide 

education, best practices, political voice and networking opportunities for

member organizations. In June 2003, ATMIA established the Global ATM Security 

Alliance (GASA) ( with the mission to employ global 

security resources in a united alliance in order to protect the ATM industry 

from criminal activity. 


SOURCE  Edgar, Dunn & Company  


    CONTACT:  Dianne Douglas of Edgar, Dunn & Company, 


              mobile, +1-415-812-0120, 


   Web site: 









To view this and other AsiaNet releases please visit

news articles logo NEWS ARTICLES
Contact News Articles |Remove this article