MEDIA RELEASE PR31553
First Comprehensive Australian ATM Market Study Prepares Australian ATM
Industry for Direct Charging in 2009
SYDNEY, Aug. 26 /PRNewswire-AsiaNet/ --
Edgar, Dunn & Company, a leading independent global financial services
and payments consultancy, announced today the launch of its Australian ATM
Market Study 2008(TM), the first comprehensive study of its kind to be
conducted for the Australian ATM industry. The study, slated for completion
in November 2008, will survey a wide cross-section of ATM deployers, key ATM
service providers and industry experts.
Leading industry sponsors of the study are First Data, a global leader in
electronic commerce and payment services and owner of the largest ATM network
in Australia; NCR, the world's leading ATM and customer interaction company;
Wincor Nixdorf/ITS, a strategic alliance between the world's leader in ATM
hardware, software and services solutions and Australasia's largest
'end-to-end' ATM services solutions provider; Cuscal, the leading provider of
wholesale and transactional banking services to specialist retail financial
institutions; and Diebold, Incorporated, the global leader in providing
self-service and security systems and integrated services to the financial
industry. In addition, ATMIA, the international trade body for the ATM
industry, has endorsed the study, with more than 70% of the Australian ATM
market already committed to participate.
The comprehensive study is structured to provide meaningful benchmarking
data on deployment economics, market share, analysis of industry trends and
issues and insight into Australia's ATM market structure and dynamics.
"We're confident this study will offer a groundbreaking, in-depth view of
ATM trends, economics and emerging strategies in the rapidly changing
Australian ATM market -- becoming an essential handbook for all current and
prospective market participants," says Mangala Martinus, who is leading the
study for Edgar, Dunn & Company.
The introduction of direct charging in early 2009 is expected to cause
major structural changes, significantly affecting the revenue model and
competitive environment. Edgar, Dunn & Company has had a significant role in
assisting the industry in Australia prepare for direct charging, leveraging
experience obtained by the firm in similar reforms in the United Kingdom and
North America.
"Based on overseas experience, direct charging will change the ATM
business forever-- for both financial institutions and independent deployers.
We look to this study to provide important market insights that can help us
prepare for how direct charging will affect the Australian ATM market," says
John Tait, First Data's Senior Vice President, Sales and Marketing, Asia
Pacific.
Utilizing its global ATM industry experience, Edgar, Dunn & Company
intends to conduct similar ATM studies in other markets in early 2009. It
invites further sponsorships and industry participation for these studies.
The final results and analysis of the Australian ATM Market Study 2008 will
be available to subscribers by November 17, 2008. Edgar, Dunn & Company
and overseas industry experts will present the study findings and insights on
direct charging at a full day industry seminar in Sydney on November 26,
2008. The report and seminar tickets are available at
and additional market studies can be made to Mangala Martinus at
mangala.martinus@edgardunn.com or +61-2-9279-2442.
About Edgar, Dunn & Company
Edgar, Dunn & Company (EDC) is an independent global financial services
and payments consultancy. Founded in 1978, the firm is widely regarded as a
trusted advisor to its clients, providing a full range of strategy consulting
services, expertise and market insight. Global capabilities include in-depth
industry and consumer benchmarking, strategy, risk management, marketing,
profitability improvement, operations, and new products and technologies.
With offices in Atlanta, Frankfurt, London, Paris, San Francisco, Singapore
and Sydney, EDC serves clients in over 30 countries on six continents. More
About First Data International (Gold Sponsor)
First Data Corp. is a leading provider of electronic commerce and payment
solutions for businesses worldwide. With operations in 38 countries, First
Data serves over 5 million merchant locations, 1,900 card issuers and their
customers. We power the global economy by making it easy, fast and secure
for people and businesses around the world to buy goods and services using
virtually any form of payment. The company's portfolio of services and
solutions includes merchant transaction processing services; credit, debit,
private-label, gift, payroll and other prepaid card offerings; fraud
protection and authentication solutions; receivables management solutions;
electronic check acceptance services through TeleCheck; as well as Internet
commerce, loyalty and mobile payment solutions. The company's STAR Network
offers PIN-secured debit acceptance at 2.1 million ATM and retail locations.
About NCR Corporation (Silver Sponsor)
leading how the world connects, interacts and transacts with business. NCR's
assisted-service and self-service solutions and comprehensive support
services address the needs of retail, financial, travel, healthcare,
hospitality, gaming and public sector organisations in more than 100
countries. NCR is headquartered in Dayton, Ohio, and its main South Pacific
offices are in Sydney and Melbourne.
About Wincor-Nixdorf and ITS (Silver Sponsor)
Wincor Nixdorf is one of the world's leading providers of end-to-end IT
solutions to retail banks, retailers, healthcare, lottery and gaming, travel
and leisure, food and beverage, and service stations. The company is
headquartered in Paderborn, Germany, and is publicly traded on the Frankfurt
Securities & Stock Exchange. It has a global presence in more than 90
countries. The business in Asia is controlled and managed from Singapore,
which serves as the nerve centre for the control and coordination of sales,
production, logistics and development engineering. Please visit
The ITS Group is Australasia's largest supplier of ATM professional
services, maintenance and support including hardware, software, call centre
and network management with over 18,000 ATMs under service. An Australian
owned and operated business headquartered in Sydney with branches in all
major cities in Australia and New Zealand, ITS is a specialist organization
focused on end-to-end multi-vendor automated and self service banking
About Cuscal (Silver Sponsor)
Cuscal is the leading business-to-business provider of wholesale banking
and transactional banking services to specialist retail financial
institutions in Australia. Currently servicing more than 150 specialist
retail financial institutions, including the majority of Australian credit
unions, Cuscal manages the assets of a customer base with a collective
balance sheet of more than $30 billion. For more information, visit
About Diebold, Incorporated (Silver Sponsor)
Diebold, Incorporated is a global leader in providing integrated self-
service delivery and security systems and services. Diebold employs more than
17,000 associates with representation in nearly 90 countries worldwide and is
headquartered in Canton, Ohio, USA. Diebold is publicly traded on the New
York Stock Exchange under the symbol 'DBD.' Diebold Australia and New
Zealand commenced its local operations in 1998 with Diebold initially
delivering Self Service Terminals as well as physical and electronic security
solutions to the banking, government and commercial business markets.
Diebold Australia is headquartered in Sydney with services operations based
in Melbourne and regional offices across Australian in all major states. For
About ATM Industry Association
profit trade association with over 1,050 members in 50 countries. Its mission
is to promote ATM convenience, growth and usage worldwide, protect the ATM
industry's assets, interests, good name and public trust; and provide
education, best practices, political voice and networking opportunities for
member organizations. In June 2003, ATMIA established the Global ATM Security
security resources in a united alliance in order to protect the ATM industry
from criminal activity.
SOURCE Edgar, Dunn & Company
CONTACT: Dianne Douglas of Edgar, Dunn & Company,
+1-415-584-4906,
mobile, +1-415-812-0120,
dianne@douglaspr.com
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