3G Competitors to Drive Mobile Service Uptake in Egypt, Pyramid Research Predicts
CAMBRIDGE, Mass., Apr. 24 /PRNewswire-AsiaNet/ --
Mobile penetration in Egypt will reach 97 percent by year-end 2014 from 54 percent in 2008, driven by
significant changes in its competitive landscape, according to a new report from Pyramid Research
(www.pyr.com), the telecom research arm of the Light Reading Communications Network
Communications Markets in Egypt offers a precise, incisive profile of the country's converged
telecommunications, media, and technology sectors based on proprietary data from our research in the
Egyptian market. This 27-page report provides detailed competitive analysis of both the fixed and mobile
sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of
new technologies such as WiMax, IPTV, and VoIP. This executive study provides a comprehensive view of the
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Although the total size of Egypt's telecom market is estimated to have reached US$5.7 billion in revenue as
of year-end 2008, it is still comparatively small despite the country's large population, notes Yejide
Onabule, analyst and author of the report. However, it is among the fastest growing markets in the Middle East
and Africa, with total revenue expected to grow at a CAGR of 7.4 percent for the 2009 to 2014 period.
"Pyramid expects strong growth from the Egyptian telecom sector through 2014, particularly due
to changes in the country's competitive landscape," she says.
Mobile penetration in Egypt rose significantly from 40 percent in 2007 to 54 percent in 2008, with 65 percent
expected in 2009. "This has been largely driven by the entry of a third mobile operator, Etisalat Egypt, which
has ignited the market with lower prices and innovative services; it was also the first to launch 3G and is
investing into upgrading to HSPA," says Onabule. "Other operators compete to attract the untapped, lower-
income segments, developing very successful low-ARPS business models," she explains. "This has
led to a boom in the number of mobile subscriptions, which grew by 37 percent in 2008. We expect the current
rapid growth to persist through the forecast period, with mobile penetration reaching 97 percent by year-end
2014," she adds.
Egypt became the second Arab country to introduce a third mobile operator. "Etisalat Egypt, which is a
subsidiary of the UAE's government-owned operator Etisalat, gained a respectable 8.6 percent of the
market in 2008, and we expect it to attract a 15.2 percent market share by 2014," says Onabule.
Communications Markets in Egypt is part of Pyramid Research's Africa and the Middle East Country
Intelligence Report Series. Pyramid Research's premium Country Intelligence Reports are the industry's best
available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries
worldwide.
Download an excerpt of this new report here:
Communications Markets in Egypt is priced at $990 and can be purchased online here:
email at dave.williams@pyr.com or telephone at +1-858-485-8870.
For more information about Pyramid Research's products and services, please visit www.pyr.com or contact
us at info@pyr.com.
About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the
telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection
of emerging markets, emerging technologies and emerging business models, powered by the bottom-up
methodology of our market forecasts for over 100 countries-a distinction that has remained unmatched for
more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's most comprehensive market
data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused
event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate
source for technology and financial analysis of the communications industry, leading the media sector in terms
of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research,
provide the most comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events
including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and
Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About TechWeb
business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb
produces the most respected and consumed media brands in the business technology market. Today, more
than 13.3 million* business technology professionals actively engage in our communities created around our
global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the
TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet
Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end
services including next-generation performance marketing, integrated media, research, and analyst services.
TechWeb is a division of United Business Media, a global provider of news distribution and specialist
information services with a market capitalization of more than $2.5 billion.
*13.3 million business decision-makers: based on number of monthly connections
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and
monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses
inform markets and serve professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business
information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve
these communities, bringing buyers and sellers together, helping them to do business and their markets to
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
SOURCE: Pyramid Research
CONTACT: Jennifer Baker
+1-617-871-1910
jbaker@pyr.com
(UBM.L)
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