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AboutAnywhere.com Launches PPC Model
MIAMI, Apr. 23 /PRNewswire-AsiaNet/ --
distribution model - Pay Per Click (PPC) advertising for its Hotel Partners. Initially, a fixed-fee PPC model will be
utilized, allowing selected placement for the hotel's profile within the hotel's Destination Page. An auction based
PPC model is under development and until it is launched, placement will be based solely on a first-come, first-
served basis.
The launch of the PPC model will supercharge AboutAnywhere.com's efforts to connect its Hotel Partners with
consumers. Since the Company focuses on the hotel industry, consumers visiting the Website are only interested
in searching for and reserving hotel rooms - making AboutAnywhere.com's PPC advertising platform one of the
most targeted ways to reach potential hotel guests.
"As more independent hotels and hotel chains have taken advantage of our Free Hotel Profiles
for preferred sort order placement (of the profiles) has been created. By allowing Hotel Partners participating in
the PPC program to appear in the top 5 positions within each Destination Page, the Site generates enough
revenue to reinvest into efforts to drive even more commission-free bookings back to the hotels," says CEO
Ashwin Kamlani. "We've listened to our preferred Hotel Partners and have designed the PPC model, along with
other projects we have in the works, to meet their needs. AboutAnywhere.com is committed to becoming the most
hotel-friendly website in the world and we will continue to work with the hotel industry to implement solutions that
make sense for both us and the industry."
Hotels that do not wish to participate in the PPC advertising model, but would still like first page placement on
their hotel's Destination Page, may purchase Featured Listings for a flat annual fee. "There have been many
questions surrounding how AboutAnywhere.com makes money," says Kamlani. "It's really not a secret. Hotels
can join for free and receive direct bookings without paying any commissions or fees, but we have many hotels
that want to appear at the top of the search results and are willing to pay for that. This model allows us to reinvest
into driving traffic, sustain our business, and still provide a free solution for those who need or prefer it."
PhocusWright and Forrester Research have both confirmed that travelers may window shop for hotels on the
sites of online travel agencies and then go to the hotel's actual website to complete their reservations.
AboutAnywhere.com facilitates that process by providing the traveler with a click through from the hotel's profile
directly to the hotel's website - eliminating one step in the reservation process and aiding in shortening the bridge
between hotels and their guests.
For more information on how to join and benefit from commission-free online distribution, visit
Hotels@AboutAnywhere.com. Additional terms, conditions and requirements for the PPC advertising program
AboutAnywhere.com at Hotels@AboutAnywhere.com, or by calling +1-800-805-2653 / +1-786-853-0862. Terms,
conditions, features, availability, pricing, fees, and discounts for this program are subject to change without notice.
About AboutAnywhere.com
AboutAnywhere.com is a hotel referral website. Founded by Danish entrepreneur Morten Sondergaard, it is the
only hotel website where hotels can join for free and receive direct bookings without paying any fees or
commissions. AboutAnywhere.com is a UK based company with offices in London and Miami.
Contact:
Jenny Pimentel
AboutAnywhere.com
+1-800-805-2653
+1-786-340-9703
Jenny.Pimentel@AboutAnywhere.com
SOURCE: AboutAnywhere.com
CONTACT: Jenny Pimentel,
AboutAnywhere.com,
+1-800-805-2653,
or +1-786-340-9703,
Jenny.Pimentel@AboutAnywhere.com
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