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MEDIA RELEASE PR34973
Acrodea's VIVID UI(R) Licensed to Datang Telecom Technology
TOKYO, June 11 /Kyodo JBN-AsiaNet/ --
-China market gains access to popular transfigurable
menu services available in Japan-
Acrodea, Inc. (President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, announced on June 9 the
execution of a license agreement with Datang Telecom Technology Co., Ltd. (Chairman & President: Cao Bin),
headquartered in Beijing, China, for Acrodea's mobile telephone user interface platform VIVID UI(1) to be supplied
to Datang accordingly.
All three major mobile telecom carriers in Japan have adopted Acrodea's mobile telephone user interface
platform VIVID UI, which has become the de facto standard for the UI platform in Japan. Moreover, 'kisekae'
(transfigurable UI) content that employs the menu transfiguration feature of VIVID UI has successfully increased
sales volume. The market in 2008 exceeded 5 billion Japanese yen, and is expected to rise to 10 billion Japanese
yen in 2009. With 3G mobile handsets permeating the subscriber base, the content market has ramped up steeply
in Japan. China can also expect tremendous growth in the content business, including 'kisekae' content, with the
penetration of 3G infrastructure.
The licensing of VIVID UI to Datang Telecom Technology on this occasion will enable transfigurable UI services
that are already generating successful business results in Japan, to flourish in China.
Going forward, Acrodea intends to provide technology information and service operations know-how concerning
VIVID UI, and to support service development efforts in China. Datang Telecom Technology intends to develop the
transfigurable UI content business on the TD-SCDMA platform.
About VIVID UI
VIVID UI is a user interface platform developed by Acrodea principally for mobile phones, and represents
innovative middleware that can integrate various types of digital media content, such as still pictures and animation
effects. VIVID UI enables mobile phones that can be readily customized with graphically enhanced menus and
standby screens according to user preferences. The VIVID UI authoring tool incorporates features for creating
menu transitions through a visual context, as well as for menu content emulation. By using this tool, handset
manufacturers and content providers can easily create compatible content with a wealth of expression.
*Time Division Synchronous Code Division Multiple Access, a proprietary format adopted by the Chinese
Government as a 3G mobile telephony standard
About Kisekae (Transfigurable UI) Services
The services that permit bulk menu transfiguration for mobile phones can enable modification of the standby
screen and menu screens. In Japan, a tremendous variety of such content is distributed as themed sets based on
animation characters, celebrities, or branded products, for example. The market for such content has experienced
200%+ growth annually in recent years, and the service is generating strong interest as a new category for mobile
content business.
About Acrodea, Inc.
Acrodea, Inc., is a software technology R&D firm involved in middleware technology for mobile terminals. The
company is particularly focused on interface technologies connecting between the user and terminal, and currently
provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying
R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of
mobile platform interfaces. Our stance and efforts are a continual commitment to superior products and improving
technology, for which we have received recognition worldwide. In addition to Japan and Korea, Acrodea is engaged
in business on the global market, including China, Europe, and North America. Listed on the Mothers Market
(Code: 3823, TSE), Acrodea is headquartered in Tokyo, and maintains an overseas presence in Seoul, Korea;
Helsinki, Finland; and Newport Beach, California, U.S.A. For more information, please visit
About Datang Telecom Technology Co., Ltd.
Based in Beijing, China, Datang Telecom Technology Co., Ltd., is a telecom equipment supplier, and belongs to
the Datang Telecom Technology and Industry Group, whose major shareholder is the CATT (China Academy of
Telecommunications Technology) under the China Industry and Information Technology Ministry. Lines of business
include microelectronics, software, telecom access, telecom terminals, telecom applications, and services.
Established in September 1998, Datang is listed on the Shanghai Stock Exchange (code: 600198). For more
(1) VIVIDUI is a registered trademark of Acrodea.
* Company names and product names described above are either
registered trademarks or trademarks of the holders.
SOURCE: Acrodea, Inc.
CONTACT: Mao Ueda
Marketing Department Acrodea, Inc.
Tel: +81-3-5768-8603
Fax: +81-3-5768-8601
E-mail: products@acrodea.co.jp
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