MEDIA RELEASE PR40759
ADB, First Media Team Up to Launch Indonesia's 1st HD Pay-TV Service
GENEVA, Aug. 10 /PRNewswire-Asia-AsiaNet/ --
ADB becomes Indonesia's first HD interactive set-top solution provider
television industry, has announced that Indonesia-based First Media Tbk, will use ADB's products and solutions to
deploy the country's first high-definition pay-TV service.
The deal marks ADB's entry into the vast Indonesian market, where pay-TV is gaining popularity. ADB's devices
will enable subscribers to enjoy not only high-definition TV, but also video-on-demand, interactivity, and a wide
range of value-added features.
"We're glad to work with First Media, our first customer in Indonesia, which is a market with high potential,"
said Maurice Liu, ADB's Sales VP for the Asia Pacific. "With this collaboration, ADB will become the first provider of
high-definition interactive pay-TV devices in Indonesia, and we are looking forward to the high-quality and
innovative HD services that First Media will roll out."
All set-top devices delivered to First Media are pre-integrated with Carbo(TM), ADB's award-winning high-
definition user interface, which offers very intuitive and rapid navigation. With Carbo, viewers can enjoy super-fast
channel change, enabled by clear and simple menus that are easy to read from the sofa. On top of that, ADB has
replaced the traditional multi-layer menus with a simple carrousel of icons, for an enhanced user experience.
The set-top boxes are also packaged with the multimedia home platform (MHP) middleware, a DVB open-
standard software, which helps operators achieve minimal total cost of ownership and expedited service
deployment. MHP conforms to a set of open standards and thus keeps operators from being "locked in" to a
particular vendor if they want to add new applications to their software stack. At the same time, MHP is a Java-
and HTML-based language, accessible to millions of developers who are well equipped to build applications for the
set-top box. This offers an environment for rapid and cost-effective application development.
"We're glad to have ADB as our partner, a company that has long enjoyed a reputation as a provider of cutting-
edge set-top boxes whose quality and stability are market proven, as well as technologies and solutions that add
value for operators," said Hengkie Liwanto, President Director of First Media. "We take comfort in the fact ADB's
emphasis on user experience, convergence and time-to-market matches our own operational philosophies, and
believe ADB will provide invaluable and priceless assistance to us in our effort to become the market leader in the
overall pay-TV industry in Indonesia."
About First Media
First Media Tbk positions itself as a trendsetter and leader in Indonesia's overall pay-TV market, with service
coverage in Jakarta, Surabaya and Bali. The company is also the country's first WiMAX operator, with the service
launched in June 2010. As convergence has become a growing phenomenon, First Media is now working to
integrate broadcasting, broadband and WiMAX into its repertoire of service offerings.
About ADB
high-quality products to the world-wide digital television market. The Company has deployed over 15 million set-
top boxes, across high-volume markets, incorporating the industry's pioneering middleware, conditional access and
hardware technologies.
ADB has established itself as a trusted partner to television operators supporting them to launch new services
using state-of-the-art technology. Through its unique end-to-end understanding of set-top box software, ADB is
able to design and supply highly efficient and optimized hardware platforms ahead of the competition.
Approximately 70% of ADB's workforce is dedicated to engineering; developing products across all the digital
television technology platforms including cable, Internet Protocol (IP), satellite and terrestrial. The company is
headquartered in Geneva, Switzerland with its main Research and Development facility in Zielona Gora, Poland and
Operations division in Taipei, Taiwan. ADB has local representation in Australia, India, Italy, Singapore, Spain, the
Ukraine, the United States and the United Kingdom.
Exchange (SIX:ADBN).
HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of
HDMI Licensing LLC.
For further media information please contact:
Virginia Siu
On My Own Digitech
Tel: +886-2-2707-6008 or +886-920-888-727
Email: virginia@onmyown.com.tw
SOURCE: Advanced Digital Broadcast
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