MEDIA RELEASE PR39788 
 
Avery Dennison Celebrates Its 75th Anniversary 
 
PASADENA, Calif., June 3 /PRNewswire-Asia-AsiaNet/ -- 
 
    Avery Dennison Corporation (NYSE:AVY), the product of one man's insight into 
retailers' needs, today marked its 75th anniversary as a company by having Chairman, 
President and Chief Executive Officer Dean A. Scarborough and the Company's 
leadership team ring the closing bell at the New York Stock Exchange.  
 
    Avery Dennison was founded in June 1935 by R. Stanton Avery, who developed the 
world's first self-adhesive label and label-making machinery in a loft above a flower 
shop in downtown Los Angeles.  Sales for his first six months of selling removable 
price stickers to gift shops and other retailers totaled US$1,391. 
 
    From Avery's pressure-sensitive materials and production technologies, for which 
he received 18 patents over the course of his career, the Company named after him has 
evolved into a US$6 billion global leader in labeling and packaging solutions, retail 
branding and information solutions, and organization and identification solutions for 
work and home.   
 
    "Innovation that improves customers' businesses and lives has been at the heart 
of Avery Dennison since 1935," Scarborough said. "Avery Dennison is everywhere and 
impacts people every day -- we're on the products in the stores they shop, the 
clothes they wear, the car they drive, the signs on the highway they pass, in the 
offices where they work and the schools they attend," Scarborough said.   
 
    
"Today we express this heritage through a new vision:  everything we make and do 
helps make brands more inspiring and the world more intelligent," Scarborough said. 
"I'm excited about the future as we honor our past.  Avery Dennison has always stood 
for innovation, and that legacy continues to propel the company forward as we invest 
in new markets, products and technology to better serve our customers throughout the 
world." 
 
    The Company is planning commemorative events throughout the anniversary year.  
More on Avery Dennison's history is available at a new Web site, 
 
    About Avery Dennison 
    Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more 
intelligent.  For 75 years the company has been a global leader in pressure-sensitive 
technology and materials, retail branding and information solutions, and organization 
and identification products for offices and consumers.  A FORTUNE 500 company with 
sales of US$6 billion in 2009, Avery Dennison is based in Pasadena, California and 
has employees in over 60 countries. For more information, visit 
 
    Media Relations (Asia Pacific): 
 
     Alicia Chan  
     Tel:   +852-2820-4577 
     Email: alicia.chan@ap.averydennison.com 
 
     Helen Lo  
     Tel:   +852-2820-4562 
     Email: helenhy.lo@ap.averydennison.com 
 
SOURCE: Avery Dennison