Big 4 Challenge Google's Position As The World's Most Attractive Employer

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29th September 2010, 10:34am - Views: 894






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MEDIA RELEASE PR41443


Big 4 Challenge Google's Position as the World's Most Attractive Employer


STOCKHOLM, Sept. 29 /PRNewswire-AsiaNet/ --


    Universum releases the global talent attraction index: "The World's Most

Attractive Employers 2010", based on close to 130,000 career seekers, with a

business or engineering background. Following the unprecedented world release

in 2009, Google still manages to keep the no. one position, but this time

facing growing competition from the big four auditing firms. In the business

category, 2010 has been a good year for the auditing industry, as the top

four companies now take four out of the top five places in the ranking.

"We're witnessing the auditing firms and FMCG companies reconquering their

talent group after a brief love-affair with the IT industry", said Michal

Kalinowski, Universum's CEO. On a less positive note, the companies in the

Banking and Investment industry, Management Consulting, and Oil & Gas, now

encounter the problem of being perceived as less attractive employers.


    In the engineering category, however, the IT-sector companies continue to

dominate: the top three employers-Google, Microsoft, and IBM-maintain their

positions from last year. The notable changes are Japan's Sony at no. four

and Apple's new entry. German car manufacturer BMW is still the most powerful

employer brand in the automotive industry. In the top 10, where American

corporations dominate, praise must also be given to Siemens for their 8th

position.


    World's Top 10-Business


    1. Google (1)

    2. KPMG (8)

    3. Ernst & Young (5)

    4. PricewaterhouseCoopers (2)

    5. Deloitte (10)

    6. Procter & Gamble (6)

    7. Microsoft (3)

    8. The Coca-Cola Company (13)

    9. J.P. Morgan (7)

    10. Goldman Sachs (4)


    World's Top 10-Engineering


    1. Google (1)

    2. Microsoft (2)

    3. IBM (3)

    4. Sony (7)

    5. BMW (4)

    6. Intel (5)

    7. General Electric (6)

    8. Siemens (8)

    9. Procter & Gamble (10)

    10. Apple (new entry)


                In parenthesis is the company's position in 2009.




    "Multinational corporations are increasingly aware of the current and

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future challenges of a shrinking workforce. To counter problems in securing

their talent pipeline requires a talent attraction and employer branding

strategy", advised Michal.


    To receive press kit, e-mail: cvm@universum.se


    Universum is an international company that specialises in the field of

employer branding*. Universum delivers a full range of services in research,

strategic consulting and communication solutions that enable employers to

better understand, attract and retain current and future ideal employees. For

more information, go to http://www.universumglobal.com


    SOURCE: Universum


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