MEDIA RELEASE PR41055 
 
Canton Fair: Multinationals Sourcing Service for International Corporate Buyers 
 
GUANGZHOU, China, Sep. 1 /PRNewswire-Asia-AsiaNet/ -- 
 
    Canton Fair's Multinationals Sourcing Service (hereinafter referred to as MSS) offers an exclusive sourcing 
platform for big international buyers. For the last session of Canton Fair, there were 11 multinational sourcing 
enterprises that were invited to participate in the Fair for directional sourcing, e.g. Auchan (France), PPR Group 
(France), ARC International (France), Central Purchasing, Inc. (US), AITCO International (US), Lifetime Brands, 
Inc. (US), Onninen (Finland), Mitre 10 (New Zealand), AIDA (Denmark), Kohnan Shoji Co., Ltd. (Japan) and Trial 
Company Inc. (Japan). Through the development in the previous 14 sessions, MSS has been praised consistently 
by the sourcing enterprises by means of quality service, individualized sourcing concept and wonderful organization 
and operations.  
 
    Through various channels such as its official website, Canton Fair News, brochures and leaflets as well as other 
news media, Canton Fair concentrates on promoting enterprise image and procuring information of buyers, building 
a convenient purchasing platform for buyers, and providing buyers with services such as badge pre-registration, 
purchasing platform, publicity and conferences, etc. 
 
    By participating in MSS, buyers may not only entertain their clients in a comfortable negotiation environment, but 
also offer convenience for new suppliers to conduct face-to-face negotiations, thereby helping buyers expand 
information channels and improving on-site procuring efficiency. In addition, through Canton Fair and its MSS 
platform, buyers may also rapidly promote their company image and improve their reputation and influence in the 
industry. 
 
    With the gradual recovery from the global financial crisis, various buyers have significantly raised their procuring 
desire with increasing procuring amount, and some have even placed orders with their suppliers for cooperation on 
the site.  
 
    As well, according to the MSS survey report of the Fair, more than 60% of respondents indicated that they were 
affected by the global financial crisis. The interviewed sourcing enterprises indicated that multinationals sourcing 
was of great importance. They considered that "Multinationals Sourcing Service helps to expand sourcing channels 
and find out cost-efficient commodities;" over 50% of respondents said that number of buyers that they sent to the 
Fair was on the rise. All respondents indicated that they maintained follow-up communications with suppliers. 
 
    SOURCE:  China Foreign Trade Centre