MEDIA RELEASE PR39594
Castel and Its Specialists in the Asian Market Invite Buyers in the Vitiviniculture Sector to the Asia-
Pacific Vinexpo 2010
BLANQUEFORT, May 21 /PRNewswire-AsiaNet / --
Established in Asia for over ten years, with a subsidiary in China as well and a partnership with the Chinese
market leader Changyu, the French No. 1 is consolidating its network through partnership with ten importers
who supply more than 1500 distributors in China. With 13 million bottles exported to China in 2009, Castel
has confirmed the success of its development and expansion in Asia, a venture begun in 1999.
Boasting a growth rate of more than 240% in 2009, Castel has today established itself as the leading
exporter of bottled wine to China. This is the result of a development strategy based around flagship brands
for the Chinese market with wide ranges amply responding to the needs of clients.
The Asia-Pacific Vinexpo 2010 is an occasion not to be missed for marketing wine where an ability to adapt
products to an Asian clientele is required. Events and tastings are scheduled with the objective of capturing
potential partners and consolidating its position as the European number one.
From now on, Castel is developing its strategy with collaborators who are specialists in the markets and
well-established locally, in order to develop privileged relationships with Asian wine professionals, for whom a
human relationship remains of paramount importance.
Today in China, the professionalization of the wine sector, with a public eager for more and more
information, not to mention the existence of over 300 million wine drinkers to win over, heralds a bright future.
The market figures among one of the ten foremost producers and consumers of wine worldwide. Thus, Castel
is investing heavily in product research and development, in packaging, in PR and promotional campaigns, in
media relations, press campaigns and even television campaigns, with the only TV campaign for French wines
in 2009 renewed for 2010. All strategies which have enabled Castel to create a major reputation in China.
For the Chinese consumer, wine is a sophisticated attribute of social success, and Castel's 60 years of
passion and experience guarantee the quality of the products it offers. To fully satisfy the needs of its Chinese
clients, Castel is making use of all its know-how and all its talent, and is creating flagship brands, such as
Famille Castel, Châteaux Castel, with wide ranges. More than 150 different wines are available on the
Chinese market and in Asia: French indications of origin, Bordeaux, and varietal wines are very much in
demand and are present at Vinexpo.
25th, 26th and 27th May at the Asia-Pacific Vinexpo - Castel Stand: EF 58
Hong Kong Convention and Exhibition Center - Chinas
About the subsidiary Vins de Castel
The premier producer of French wines and leader in Europe, Castel is a family business set up in 1949 by 9
brothers and sisters who dedicated themselves to the promotion of a product they had always known: wine.
Under the leadership of Pierre Castel, the founding President of the group, in its 60 years the status of the
company has evolved from that of a simple wine merchant in France and Africa to an international group
covering 100 countries throughout the world, including major emergent economies such as China and Russia,
and with subsidiaries in several countries including Japan and China.
For additional information or marketing materials, please contact the press service.
Press service :
Mélanie JAPAUD
Tel. : +33(0)1-57-32-86-36 / +33(0)6-48-37-89-32
Fax : +33(0)1-57-32-85-84
Email : melanie.japaud@consultants.publicis.fr
SOURCE: Group Castel
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