FOR IMMEDIATE RELEASE
CEO shares Top Four leadership strategies for
recession-proofing businesses
Business owners need to guide with vision and focus on leadership, if they are to keep their
businesses afloat during the recession, according to 10X CEO, Nic Clark.
Nic Clark, CEO of national business development franchise 10X, says that Australian business
owners need to engage in proactive leadership in order to help their business survive the
recession. According to Nic, focusing on leadership is more effective than cost-cutting
measures such as staff cutting because downsizing
often results in reduced workplace
productivity.
“During a recession, when a business’s goals are limited to survival, active leadership is
often neglected,” says Nic Clark, who supports hundreds of small-to-medium businesses
throughout Australia and New Zealand through 10X. “Business owners need to get out of
the recession mentality and start prioritising leadership as a strategy, because dynamic and
effective leadership is proven to have more impact on a business’s ongoing success than
staff cutting.”
In order to engage in effective leadership, Nic Clark
encourages businesses to adopt the
following Top 4 leadership strategies, based on a newly released report on business
sustainability:
Look for new ways to stimulate business growth during the recession by exploring
new possibilities, ideas and approaches. See what opportunities are present.
Lead with vision by pursuing a new, positive growth vision for the business and
inspiring employees and stakeholders to commit to that vision.
Start viewing employees as a business’s most valuable asset. Engage with staff and
seek their ideas and suggestions in developing strategies, remembering that they are
just as concerned with securing the future of the business as you are.
Adopt a positive, inspiring and encouraging leadership attitude, as research shows
that positive attitudes have a direct effect on high levels of performance at work.
As a trusted industry advisor providing support to businesses across Australia and New
Zealand, Nic Clark
warns business owners that now is the time to
step up and take
leadership initiative. “Leadership is what will differentiate your business from its
competitors, and will allow you to survive this downturn,” says Nic Clark.
To help business owners survive the recession, 10X teaches effective leadership techniques
to business owners throughout Australia via the 10X Coaching Club. 10X partners with
leading accounting firms across Australia to make this service available to business owners
seeking to recession-proof their business.
The 10X Coaching Club is a coaching and mentoring service that provides small-to-medium
business owners with ongoing assistance to improve their business, and serves as a
professional support group for like-minded business owners in non-competing industries. To
help your business not only survive but thrive through the economic downturn, please
contact 10X on 1300 658 221.
About Nic Clark
Nic Clark is the CEO of 10X Limited, a public company specialising in the setup of business
development divisions within accounting firms across Australia and New Zealand. Nic has
had 16 years hands on experience advising hundreds of small-to-medium sized businesses
throughout Australia, New Zealand, the USA, Canada and the UK. He has assisted in the
completion of over 890 comprehensive business plans covering a broad range of business
areas such as Management, Marketing, Operations, Human Resources and Finance.
Nic Clark has owned, operated and sold his own consulting businesses and has worked
closely with a variety of firms in different industries, including professional service-based
organisations such as legal, accounting and architectural firms; the fast food industry, from
pizza Franchises, to corner stores and catering firms; distribution and wholesale
organisations in electrical and lighting through to household goods; service-based industries
such as computer software, plumbing etc.
As a previous Director of Action International, the current market leader in business service
franchising and the founder of 10X Limited, Nic is regarded as THE expert on white collar,
business service franchise development in the Asia Pacific region. He is also the creator of
the 10XPERFORMANCE PLANNER business planning and business performance system, and
10XEXPANDER business consulting and profitability tools.
For further comments/interviews please contact:
Monique Van Dijk at 10X Limited on 1300 658 221
Further reference information:
Media fact sheet (attached)
Article: “Recession Proof Your Business – Win Their Hearts & Minds”, Tony Vickers-
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