MEDIA RELEASE PR38842
China's National Weather Bureau To Install Multiple Telairity Encoders
BEIJING, Mar. 23 /PRNewswire-AsiaNet/ --
Telairity Partner Beijing Blue Satellite Communication Awarded
Weather Bureau Contract for BE8500 Encoders
Telairity, a global leader in encoding technology, announced today that
the China Meteorological Administration, the national weather bureau of the
People's Republic of China, will use Telairity's BE8500 encoders throughout
its country-wide system. The BE8500 is the world's first dynamic dual-mode
HD/SD (High Definition/Standard Definition) encoder able to easily
interconvert between multiple advanced compression standards, including both
the H.264/AVC standard and China's own AVS standard.
Beijing Blue Satellite Communication Technology Co., Ltd. (BSC), a
Telairity partner headquartered in Beijing, was awarded the Administration's
satellite application project. BSC provides professional satellite
communications equipment, and develops long-range satellite communications
networks in China and abroad.
The BE8500 encoder is a 1RU single channel HD/SD unit capable of
hot-switching between a high-definition and standard-definition video source.
It also features easy conversion between H.264/AVC and China's AVS
compression technology. Since the BE8500 can accept source input in any
format, HD or SD, and output an encoded stream targeted to any type of
screen: HD, SD, or mobile, it literally offers customers such as the Weather
Bureau compression without boundaries. According to BSC, in addition to its
unprecedented flexibility, the Telairity system was selected over other
systems because of its industry-leading low 150ms encode latency, its ability
to maintain outstanding picture quality while achieving extremely low bit
rates for both HD and SD formats, and its 1080P-ready capabilities.
The Meteorological Administration's choice of BSC is based on BSC's
proven record as one of China's premier major systems integrators for
satellite applications, and a distributor of equipment from both Chinese and
offshore companies. Among its government clients are units of the Ministry of
Education, Ministry of Water Resources, Ministry of Health, China
Meteorological Administration, China Civil Aviation Administration and the
State Administration of Radio, Film and Television (SARFT). BSC indicated
that additional large scale Telairity encoder sales to other government
agencies as well as more details about the meteorological administration
project will be announced in the very near future.
"We would like to express our appreciation to BSC, one of our major
partners in China, for their hard work and diligence in bringing our encoders
to the attention of their governmental clients," said Ben Silva, Telairity
Senior VP of Worldwide Sales and Business Development. "These announcements
prove that our company's ongoing policies of excellence in manufacturing,
total ownership of all aspects of our encoding technologies, and our on-site
presence in China are appreciated by our partners as we continue developing
relations with the vast new communications marketplace in China."
SOURCE Telairity, Inc.
CONTACT: Agency Skip Ferderber of Skip Ferderber & Associates,
+1-425-315-1724,
skip.ferderber@skipf1.com; or
USA,
Harlan McGhan,
Vice President, Marketing,
+1-408-764-0270, ext. 518,
harlan@telairity.com,
China,
Tzu Wang,
General Manager, Asia-Pacific,
+86-10-65928875,
steve.wang@telairity.com,
both of Telairity
NEWS 
