MEDIA RELEASE PR41845
comScore Announces New Initiative for No Cost Tagging of Website Server Data with Media Metrix 360
in Hong Kong and Taiwan
HONG KONG, Oct. 21 /PRNewswire-AsiaNet/ --
comScore's Unified Digital Measurement Approach Continues to
Gain Industry Support
Yahoo! Sites Ranks as Top Internet Property in Hong Kong
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today announced that it will offer free participation in Media Metrix 360 to
online publishers in Hong Kong and Taiwan. Under this new initiative any
publisher can now participate in Media Metrix 360 measurement with no
implementation fee for tagging their website server data, providing
publishers of all sizes the ability to participate in this enhanced, unified
approach to digital measurement. comScore also announced growing industry
support of the comScore Media Metrix 360 measurement solution, with
Discuss.com.hk and Uwants.com recently becoming the first Hong Kong-based
publishers to participate in this approach.
"comScore Media Metrix 360 provides the most comprehensive digital
measurement solution available in the industry today," said Victor Cheng,
comScore Head of Market Development for Hong Kong. "By offering publishers in
Hong Kong and Taiwan the opportunity to participate in comScore Media Metrix
360 tagging at no cost, we hope to provide the industry with enhanced
accuracy in online measurement and continued innovation that will help bring
growth to the digital economy."
comScore Media Metrix 360 was launched in the Asia Pacific region earlier
this year. The service combines both panel and census-based approaches for
measuring digital consumer behavior to provide a more harmonized audience
measurement solution, while also helping to reconcile the long-standing
debate between the two measurement approaches. The enhanced methodology also
accounts for a more complete view of total Internet usage, including traffic
from Internet cafes and mobile devices, which are both significant
originators of Web usage in this region.
"We welcome comScore's continued innovation in measuring the increasingly
complex world of digital media consumption in Hong Kong," said Oscar Leung,
General Manager of Networld Technology Limited; owner and operator of HK's
leading community websites Discuss and Uwants. "comScore Media Metrix 360
provides the most accurate and comprehensive view of visitors' behavior at
Discuss and Uwants sites. As one of the top destinations for users in Hong
Kong, we are pleased to be one of the first local publishers to participate
in this exciting innovation for the digital industry and to offer advertisers
and agencies a more accurate and comprehensive view of the audience at our
sites."
"The online channel continues to be an increasingly important advertising
vehicle to reach consumers across Asia," said Kevin Huang, CEO of Pixel
Media, a leading online ad sales company in HK and ad sales representative of
Discuss and Uwants. "As the industry tries to bring a larger share of ad
dollars online, advertisers and publishers need reliable measures to operate
effectively in the growing digital economy. comScore provides the
most-trusted insights on digital media consumption and continues to deliver
innovative solutions to measuring the digital landscape."
For more information on how to participate in free tagging with comScore,
Top Properties in Hong Kong
comScore also released the latest data on the most-visited Internet
properties in Hong Kong. In August 2010, 4.2 million users age 15 and older
accessed the Internet from a home or work location, with the average Internet
user spending nearly 30 hours online during the month and consuming 2,863
pages of content.
Yahoo! Sites led as the most-visited destination in Hong Kong with an
audience of 3.8 million visitors, followed by Microsoft Sites with 3.7
million visitors. Google Sites captured the #3 spot with 3.2 million
visitors, followed by Facebook.com with nearly 3 million visitors.
Discuss.com.hk captured the #5 spot with nearly 2 million visitors, followed
by Uwants Sites with close to 1.9 million visitors.
Top Properties in Hong Kong
August 2010
Total Hong Kong Internet Audience*, Age 15+ -Home & Work
Locations
Source: comScore Media Metrix
-----------------------------
Total
Unique Average Average
Visitors Minutes per Pages per
(000) Visitor Visitor
---- ------- -------
Total Internet : Total Audience 4,223 1,790.2 2,863
------------------------------- ----- ------- -----
Yahoo! Sites 3,844 199.0 303
------------ ----- ----- ---
Microsoft Sites 3,658 340.5 82
--------------- ----- ----- ---
Google Sites 3,181 178.5 205
------------ ----- ----- ---
Facebook.com 2,938 307.9 584
------------ ----- ----- ---
Discuss.com.hk 1,993 63.0 150
-------------- ----- ---- ---
Uwants Sites 1,863 40.4 107
------------ ----- ---- ---
Television Broadcasts Limited 1,433 61.5 67
----------------------------- ----- ---- ---
SINA Corporation 1,368 20.9 51
---------------- ----- ---- ---
Baidu.com Inc. 1,216 57.2 93
-------------- ----- ---- ---
Next Media Interactive Ltd. 1,115 73.8 144
--------------------------- ----- ---- ---
Apple Inc. 1,112 8.9 13
---------- ----- --- ---
Wikimedia Foundation Sites 1,106 16.1 18
-------------------------- ----- ---- ---
Oriental Press Group 1,027 71.1 100
-------------------- ----- ---- ---
PPStream, Inc. 1,004 83.4 75
-------------- ----- ---- ---
HSBC 952 35.2 95
---- --- ---- ---
*Excludes visitation from public computers such as Internet
cafes or access from mobile phones or PDAs
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and the preferred source of digital marketing intelligence. For more
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SOURCE: comScore, Inc.
CONTACT: Sarah Radwanick of comScore, Inc.,
+1-206-268-6310,
press@comscore.com
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