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MEDIA RELEASE PR35219
comScore Announces the Expansion of GroupM in its Burgeoning Asia-Pacific Client Portfolio
RESTON, Va., June 29 /PRNewswire-AsiaNet/ --
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today announced that it has expanded its relationship with GroupM Interaction
APAC to now encompass all of the Asia-Pacific region, reflecting comScore's
growing portfolio of agency clients in this market. GroupM is the leading
global media investment management operation that serves as the parent
company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and
MindShare.
"The expansion of comScore's relationship with GroupM Interaction APAC to
include all the Asia-Pacific region underscores the growing importance of
accurate online measurement for digital media accountability in this region
of the world," said Will Hodgman, comScore executive vice president with
responsibility for Asia Pacific. "comScore's unique and trusted methodology
provides critical digital market intelligence at the local, regional and
global levels, and provides advertisers, marketers and publishers an
industry-accepted currency for digital media transactions."
comScore currently offers a comprehensive regional view of the
Asia-Pacific region, including reporting on ten individual markets in the
region: Japan, China, India, Hong Kong, South Korea, Singapore, Malaysia,
Australia, New Zealand and Taiwan. comScore's current product offerings for
the Asia-Pacific region include its flagship comScore Media Metrix service,
which measures online behaviors such as site visitation and engagement, the
comScore qSearch service, which measures audience search behavior, and the
comScore Brand Metrix service, which measures the branding impact of
campaigns.
"By extending our partnership with comScore, GroupM is able to drive
accountability. We have seen great value with the partnership and so this
development will continue to build on that foundation for our clients," said
Alice Manners, COO of GroupM Interaction APAC.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and the preferred source of digital marketing intelligence. For more
About GroupM
GroupM is the leading global media investment management operation. It
serves as the parent company to WPP media agencies including MAXUS, MediaCom,
Mediaedge:cia and MindShare.
Our primary purpose is to maximise the performance of WPP's media
communications agencies on behalf of our clients, our shareholders and our
people by operating as a parent and collaborator in performance-enhancing
activities such as trading, content creation, sports, digital, finance,
proprietary tool development and other business-critical capabilities. The
agencies that comprise GroupM are all global operations in their own right
with leading market positions.
The focus of GroupM is the intelligent application of physical and
intellectual scale to benefit trading, innovation, and new communication
services, to bring unfair competitive advantage to our clients and our
companies.
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SOURCE: comScore, Inc.
CONTACT: Sarah Radwanick of comScore, Inc.,
+1-312-775-6538,
press@comscore.com
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