MEDIA RELEASE PR38968
Datasquirt Helps Hampsta Increase Revenue And Reduce Customer Acquisition Costs
WELLINGTON, Mar. 31 / NZPA-AsiaNet / --
Datasquirt (ASX: DSQ) and hampsta, the Christmas savings programme that helps you save for a guilt-free
Christmas spend-up, today announced that by using CONTACTT, hampsta has dramatically increased its
customer numbers, while at the same time reducing its customer acquisition and management costs.
hampsta uses Datasquirt's CONTACTT SMS, Email, and web-to-lead modules as the core of its CRM
solution.
"CONTACTT is easy to use for quick campaign launches, customer communications and real-time reporting
and analysis," said Annemarie Masterton, Customer Care Manager at hampsta. "Without CONTACTT, we
would not be able to run our business," she added.
CONTACTT is fully integrated with hampsta's website and card management system allowing for
automated messaging and process-flow efficiencies, leading to visible cost reductions.
"We are delighted that CONTACTT is playing a significant role in helping the hampsta team deliver to their
customer acquisition targets," said Rob Parker, Business Development Manager, Datasquirt.
"This growth has come with an across-the-board reduction in actual customer acquisition costs that has
resulted from the CONTACTT implementation," added Masterton.
For more information please contact:
Rob Parker
Business Development Manager, Datasquirt
+64-27-696-1847
rob.parker@datasquirt.com
For Hampsta:
Annemarie Masterton
Customer Care Manager, hampsta
+64-21-272-2424
annemarie@hampsta.co.nz
About Datasquirt
Datasquirt (ASX: DSQ) supplies CONTACTT, an award-winning, enterprise grade, multi-channel (email,
SMS, efax and web-chat) communication solution. Businesses use CONTACTT to optimize communications
and improve customer experience to drive revenue growth and improve business efficiency. Datasquirt is
headquartered in Auckland, New Zealand, with offices in London, Sydney and Düsseldorf. DatasquirtT and
CONTACTT are trademarks of Datasquirt Limited. All other brand or product names are trademarks or
registered trademarks of their respective holder(s). For more information see www.datasquirt.com or call +64-
9-358-5878 or +1-888-433-9882, or email: info@datasquirt.com. Follow Datasquirt on Twitter:
About hampsta
hampsta is a Christmas savings card company that helps people to put aside money each week to enjoy a
great Christmas at the end of the year. hampsta was started in 2008 to provide the New Zealand public with a
cost effective solution to providing a fantastic Christmas for family and friends. For more information, visit
SOURCE: Datasquirt Limited
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