MEDIA RELEASE PR40457
David Moreira Appointed Vice President of Marketing, Menicon America
NAGOYA, Japan, July 20 /Kyodo JBN-AsiaNet/--
-Menicon focusing on expanding its presence in the custom contact lens market-
Menicon Co., Ltd. announced on July 20 the appointment of David Moreira as Vice President of Marketing for
Menicon America Inc. Moreira will report to Jonathan Jacobson, President of Menicon America.
Moreira joins Menicon with over 20 years' experience in the contact lens and ophthalmic industry, having
worked in a variety of positions with several leading companies, including Bausch & Lomb, Paragon Vision
Sciences and Advanced Vision Research. During this time, Moreira played a key leadership role in launching
new products, building worldwide brand awareness and generating sales and share growth through laboratory
and retail distribution networks. For the last four years, Moreira has led North American sales and marketing
efforts for the Dutch Ophthalmic Research Center, a leading innovator of premium ophthalmic micro-surgical
instruments, equipment and surgical liquids.
Moreira has strong global expertise in strategic product marketing, sales management and directing distributor
efforts. He has also demonstrated outstanding skills in brand management, medical marketing
communications and orchestrating the successful introduction of new products worldwide.
Moreira will be based in the U.S. while being responsible for Menicon America's marketing efforts including the
recently acquired Lagado Corporation business.
"I am extremely delighted to be joining the Menicon team," said Moreira. "The recent acquisition of Lagado
makes this is a very exciting time to join Menicon, a growing and innovative industry leader. The Lagado
business opens new doors for Menicon and I look forward to working with the team to combine our strengths
in order to better serve the needs of the custom lab channel and specialty contact lens fitter community."
Jacobson, Menicon Co.'s General Manager, Global Business Strategies & Operations, commented: "We are
very happy to welcome Moreira on board. Moreira's experience in the custom contact lens materials and
related lens care market will play a critical role in expanding our business in the Americas and worldwide. We
look forward to his contributions."
About Menicon:
Menicon Co. (www.menicon.com), founded by Kyoichi Tanaka in 1951, is Japan's first and largest contact lens
manufacturer, and now is represented in over 30 countries. Menicon is a manufacturer dedicated to all areas
of soft and GP contact lens-related businesses including material development, lens designing, and
manufacturing of contact lenses and care solutions. Menicon is a world leader in the development of hyper-Dk
GP (Menicon Z) and soft contact lenses (Menicon PremiO).
Source: Menicon Co., Ltd.
Contact:
Toshio Matsushima
Global Strategies & Operations
Menicon Co., Ltd.
Phone: +81-52-937-5021
Fax: +81-52-935-1121
E-mail: matsushima@menicon-net.co.jp
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