MEDIA RELEASE PR42010
Domino's Pizza Arrives in Germany With First Store in Berlin
BERLIN, Nov. 4 /PRNewswire-AsiaNet/ --
Domino's Pizza will celebrate the opening of its first store
in the Charlottenburg district of Berlin this Saturday, marking its entry
into the German market. The company has chosen Germany for a rapid expansion
plan based on the country's growing market for pizza delivery. The company is
a leader in this segment with over 9,000 franchised and company-owned stores
in more than 60 countries. Germany Trade & Invest and Berlin Partner
supported Domino's Pizza with its investment plans.
Domino's Pizza has chosen Berlin for several initial
locations, which will be followed by expansion through franchising across the
country. This rapid growth plan is facilitated by a Master Franchise
Agreement with Birgir Thor Bieltvedt, who will oversee the opening in Berlin
and expansion across the country.
Birgir Thor Bieltvedt, Managing Partner of the new Master
Franchise of Domino's Pizza in Germany: "Germany is an ideal location for our
expansion plans. With a large customer base that values convenience and
quality, Germany provides the right conditions for our business to succeed."
With the largest market in Europe, Germany is an attractive
location for international foodservice operators. In 2009, revenues in the
profit foodservice industry reached EUR 33.7 billion and showed stable growth
rates in many industry segments, including quick service restaurants. Since
2008, Domino's Pizza has been assisted by Germany Trade & Invest's team of
industry experts with its plans to enter the German market. The organization
conducted market research and assisted in finding cooperation partners and
qualified personnel. Berlin Partner GmbH, Berlin's economic development
agency, also supported Domino's Pizza in the site selection and recruitment
process.
Germany Trade & Invest is the foreign trade and inward
investment promotion agency of the Federal Republic of Germany. The
organization advises foreign companies looking to expand their business
activities in the German market. It provides information on foreign trade to
German companies that seek to enter foreign markets.
Contact:
Germany Trade & Invest
Robert Scheid
Email: robert.scheid@gtai.com
T: +49(0)30 200099-170
F: +49(0)30 200099-111
SOURCE: Germany Trade and Invest
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