Dr. A. K. Pradeep, NeuroFocus CEO, Named Grand Winner of the Advertising Research Foundation's
'Great Mind' Innovation Award
BERKELEY, CA., Apr. 3 /PRNewswire-AsiaNet/ --
The Advertising Research Foundation (ARF) has named Dr. A. K. Pradeep the Grand Winner of its "Great
Mind" Innovation award for 2009.
Dr. Pradeep, who is Chief Executive Officer of NeuroFocus, the world's leading neuromarketing firm, was
singled out to receive the Foundation's top innovation prize for being an "individual who brings excellence to
advertising research in the category of research innovation."
NeuroFocus was also named one of the winners of both a Grand Ogilvy and a Gold Ogilvy award in ARF's
annual competition for excellence in advertising research, for its work with Frito-Lay on its Cheetos brand,
titled "The Orange Underground". The Cheetos advertising, for which NeuroFocus conducted its signature
neurological testing, was recognized for "demonstrating the most successful use of research in the creation of
superior advertising that achieves a critical business objective."
"NeuroFocus was founded on two principles: adhering to the highest scientific standards, and striving for
best-in-class performance in the research we perform for clients," Dr. Pradeep said upon receiving the Grand
Winner prize. "This recognition by the advertising industry's leading research organization is a very welcome
and wonderful acknowledgement that we are achieving those objectives, and I accept this award in that spirit
and on behalf of all the clients we are privileged to work with around the world."
About NeuroFocus
expertise to the worlds of advertising, marketing, product development and packaging, and entertainment. The
company leverages Doctorate-level academic credentials in neuroscience and marketing from Berkeley, MIT,
Harvard, and the Hebrew University combined with C-suite level business management and consulting
experience.
NeuroFocus clients include Fortune 100 companies across dozens of categories, including automotive,
consumer packaged goods, food and beverage, financial services, Internet, retail, and many more sectors.
Entertainment category clients include major companies in the broadcast and cable television and motion
picture industries. The Nielsen Company is a strategic investor in NeuroFocus.
SOURCE: NeuroFocus Inc.
CONTACT: Tom Robbins of NeuroFocus Inc.,
+1-510-526-9882,
tom.robbins@neurofocus.com
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