MEDIA RELEASE PR38388
EE Times Group Teams With Netrino to Develop Industry-Leading Conference Materials
SAN FRANCISCO, Feb. 17 /PRNewswire-AsiaNet/ --
Netrino founder Michael Barr to take Key Leadership Roles in ESC
business and technical information for the electronics
has teamed with Netrino (http://www.netrino.com/), the world leader in firmware
process and architecture consulting and training, as part of its continuing
efforts to provide industry-leading training materials to the developers of
embedded systems.
"This year, in addition to being a key instructor, Netrino founder and
Systems Conference Advisory Board, be a track chair for the ESC Silicon Valley
and ESC Chicago events, and serve as chairman of ESC India," said Netrino
Marketing Director Andrew Girson. "Barr's increased role in the conference
planning process puts Netrino's extensive embedded systems design expertise at
the disposal of EE Times Group."
Richard Nass, Director of Media/Content, EE Times Group added that,
"Netrino has long been an important partner with EE Times Group. Prior to
founding Netrino, Michael Barr served as editor-in-chief of Embedded Systems
Design magazine. In addition, he writes the popular Barr Code column there and
at Embedded.com and has been a top-rated speaker at the Embedded Systems
Conferences for more than a dozen years."
In recent months, Netrino and EE Times Group have partnered to present paid
webinars on Coding Standards and Multithreaded Programming. By focusing on
high-quality content, the two companies have established that there is an
audience of engineers willing to pay to attend traditionally-free webinars. The
two companies plan to continue refining this emerging business strategy in the
coming year.
ESC Silicon Valley takes place April 26 - 29 at McEnery Convention Center,
About EE Times Group
EE Times Group, a UBM company [UBM: L], is the global leader in media and
marketing services for the electronics industry. EE Times Group delivers
results for the key influences and decision makers involved in the design,
development and commercialization of technology through our market leading
brands. More than 1.1 million engineering professionals engage with the EE
to our market leading events to share, learn, discuss and advance the critical
issues and challenges facing the electronics industry. As well EE Times Group
provides end-to-end services ranging from next-generation marketing, integrated
media and research.
About Netrino
Founded in 1999 and based in Elkridge, Maryland, Netrino
architecture consulting and training. From medical devices to consumer
electronics to toothbrushes, an increasing percentage of products have a
computer and software embedded inside. Netrino helps the makers of such
products reduce bugs, complete firmware development on schedule, and increase
product safety and reliability. Netrino also trains individual firmware
developers and teams at its popular hands-on, week-long Embedded Software Boot
Netrino(R), the Netrino logo, The Embedded Systems Experts(SM), and
Embedded Software Boot Camp(TM) are trademarks or service marks of Netrino, LLC.
For more information on EE Times Group please contact:
Felicia Hamerman, Group Marketing Director
T: 516.562.5652, E: felicia.hamerman@ubm.com
For more information on Netrino please contact:
Andrew Girson, Marketing Director
T: 866-78-EMBED, E: agirson@netrino.com
SOURCE: EE Times Group
CONTACT: Felicia Hamerman,
Group Marketing Director of EE Times Group,
+1-516-562-5652,
felicia.hamerman@ubm.com; or
Andrew Girson,
Marketing Director of Netrino,
1-866-78-EMBED,
agirson@netrino.com
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