Easyfood Limited Designed Products Supplied To 1600 Lloyd's Pharmacies In The Uk

Easyfood Designed Products Supplied to 1600 Lloyd's Pharmacies in the UK

Innovative Australian food Company, EasyFood Limited, is pleased to announce that both its UK and Indian based OptiSlim life programs are on track and experiencing significant support. EasyFood was responsible for designing a range of readymade diet meal options for OptiSlim UK, with OptiSlim currently launching their EasyFood designed product range throughout all 1600 Lloyds Pharmacies, UK wide. EasyFood owns the master licence in India for the Indian OptiSlim program and is pleased to report that the initial fit out of the first OptiSlim Wellness Centre in India has now commenced. EasyFood's OptiSlim Program forms a part of the Company's International expansion program, which focuses on designer ready meals for international markets.

The Indian based OptiSlim Diet Program, owned by EasyFood, is focused on the 40 million Indians suffering Type 2 Diabetes. The Program is progressing well with the first Container of OptiSlim product received in May. EasyFood has now opened an Office in Pune and appointed staff. EasyFood has also commenced the fit out of the first OptiSlim Wellness Centre, from which EasyFood will shortly market franchise opportunities throughout India. The franchise stores have been designed by the same company that designed the very successful Boost Juice Franchise program and the Company expects sales of OptiSlim Life Diet Meals to equate to $A17 million over the next 12 months and grow to $A51 million by 2012.

The UK-based OptiSlim program is also progressing well, with OptiSlim currently launching their EasyFood designed product range throughout all 1600 Lloyds Pharmacies, UK wide. The first shipment of beef meals was air freighted in May and the first shipment of chicken was delivered from Thailand in early June. A follow up order has already been received.

In commenting on the expansion into the diet food market in India and the UK, Paul Grogan, Managing Director, EasyFood said:

"We are delighted to see the significant progress of the OptiSlim program in both the UK and India. We would imagine that the diet business for Easyfood in India within three years will be approaching $70 million. The success of this program will provide a platform for other operations seeking specifically designed meals, which EasyFood specialises in."

For more information visit www.easyfoods.com.au or contact Rod North, Bourse Communications, (03) 9510 8309 or 0408 670 706.

SOURCE: EasyFood Limited