MEDIA RELEASE
11th
January 2010
EASYFOOD TO SELL READY MEAL PRODUCTS IN INDIA UNDER OPTISLIM BRAND
Australian food technology Company, EasyFood Limited, has begun an International expansion program,
initially establishing a presence in Asia, with the Indian diet food market. The Company has signed an
agreement with The All India Organisation of Chemists and Druggists (AIOCD), a network of 550,000
pharmacists in India, to sell EasyFood’s products under Optipharm’s brand ‘Optislim’ that will see their
diet meals sold through a chain of 60,000 newly trained and accredited pharmacies.
Easy Food Limited’s subsidiary company, Easy Food India Pty Ltd has been established for the venture. It
will own 75 per cent of the business and Optipharm will own 25 per cent. EasyFood will supply the bulk
of the meal packages.
The program is scheduled to commence in February 2010 and will see up to 224 million meals and
shakes sold through the AIOCD channel on a per annum basis, within three years.
While India may seem an unlikely location to launch a range of diet meals, diet is a very real problem,
with Diabetes India advising that due to obesity issues that in 2007 there were 41 million Indians
suffering from Type 2 Diabetes with estimates that 60 million Indians will have Type 2 diabetes by 2015.
To put things in perspective, every fifth person in the World with Diabetes is Indian.
In commenting on the expansion into India, Paul Grogan, Managing Director, EasyFood said,
“We have extensive expertise developed over many years in formulating restaurant quality meals for
specific dietary requirements and the pre-diabetic market in India is a huge target for Easyfood.”
“The key to EasyFood’s success so far is its advanced food technology which allows high quality food,
including meat dishes to be stored at room temperature for up to 18 months. Effectively the pressure
and heat process is like canning but uses a plastic enclosure rather than metal, allowing quick
preparation time using a microwave oven.”
Two other major market players have agreed to take EasyFood’s products to the UK through another
chain of European pharmacies in 2010.
EasyFood is currently undertaking a $3.2million capital raising from sophisticated investors, through the
Australian Small Scale Offerings Board (ASSOB) to help fund the expansion into India and other
international markets.
For further information please contact Rod North, Bourse Communications on (03) 9510 8309 or 0408
670 706.
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