MEDIA RELEASE PR39348
EE Times Group's ESC Silicon Valley Event Keynotes Draw Standing-Room Only Crowds
SAN FRANCISCO, Apr. 30 /PRNewswire-AsiaNet/ --
Nearly 2,000 Embedded Developers, Business Leaders, Industry Analysts and
Journalists Attend Event's First Two Electronics Keynote and Industry
Addresses
technology news, analysis and intelligence for the electronics
keynote addresses at ESC Silicon Valley 2010 (http://esc-
sv09.techinsightsevents.com), delivered by famed futurist Dr. Michio Kaku, and Kevin
Dallas, general manager of the Windows Embedded Business Unit at Microsoft, attracted
standing-room only crowds of nearly 2,000 registered event attendees.
In his "Challenges for the Next 20 Years" keynote address, Dr. Kaku imparted his
vision for the 21st century where electronics innovation makes popular science
fiction themes a reality, particularly for medical applications. Comparing fictional
devices such as Star Trek's "tricorder" handheld body scanner with near-future
electronics industry innovations, Dr. Kaku applauded today's embedded electronics
designers for creating systems that revolutionize and improve daily life.
During his industry address, Mr. Dallas unveiled Microsoft's Windows Embedded
Standard 7 operating system that "pushes the boundaries of embedded computing in the
areas of retail, industrial automation, medical systems and home entertainment." The
Windows Media Center feature allows electronic systems developers to "create
differentiated experiences and enhanced connectivity" with Windows-based PCs, servers
and specialized devices, such as set-top boxes (STBs), connected media devices
(CMDs), and TVs for consumers.
"Tuesday's inspiring keynotes were an excellent way to kick off ESC Silicon
Valley 2010 where visionaries and leading innovators have converged to celebrate the
continued recovery of the global electronics industry," said David Blaza, vice
president of Events and Embedded Systems, EE Times Group. "There is a special energy
and excitement at this year's event that can be attributed to the many companies who
are unveiling or showcasing remarkable products and technologies here."
ESC Silicon Valley 2010 (http://esc-sv09.techinsightsevents.com) continues
through April 29th at the McEnery Convention Center, San Jose, California.
About ESC Silicon Valley (http://esc-sv.techinsightsevents.com)
Held in key strategic technology development locations worldwide, the Embedded
Systems Conference is the global electronics industry's leading event. With cutting
edge product demonstrations, visionary speeches and hundreds of essential technical
training classes and accreditation opportunities, ESC is the ideal venue for the
design engineering community to learn, collaborate and recognize excellence. In
addition, ESC Boston celebrates decades of unique local electronics industry culture,
innovation and significant contributions to the global technology industry.
EE Times Group, a division of United Business Media (LON: UBM), is the global
leader in media and marketing services for the electronics industry. We deliver
results for the key influencers and decision makers involved in the design,
development and commercialization of technology through our market leading brands.
More than 1.1 million engineering professionals engage with the EE Times Network - EE
Times, TechOnline, DesignLines, and Embedded.com - across the globe. The technology
community comes to our market leading events to share, learn, discuss, and advance
the critical issues and challenges facing the electronics industry. As well, EE Times
Group provides end-to-end services ranging from next-generation marketing, integrated
media and research.
For more information on ESC Silicon Valley 2010 please contact:
Felicia Hamerman
Group Marketing Director, EE Times Group
516.562.5652
felicia.hamerman@ubm.com
Media Contact:
Lynda Kaye
Kaye Public Relations
650.799.2888
lynda@KayePR.com
SOURCE: EE Times Group
CONTACT: Felicia Hamerman,
Group Marketing Director of EE Times Group,
+1-516-562-5652,
felicia.hamerman@ubm.com;
or Media,
Lynda Kaye of Kaye Public Relations,
+1-650-799-2888,
lynda@KayePR.com,
for EE Times Group
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