For immediate release
Energizer® Partners with XPAL Power
Energi To Go® Rechargeable Power Packs provided by Energizer/XPAL to power wide range of
consumer electronic devices from smart phones to laptops
Following on from our recent announcement in the US:
“Taipei, Taiwan and St. Louis, Missouri (June 1, 2009) – Energizer Battery, Inc. and TennRich
International Corporation/XPAL Power today announced that they will partner to develop a line of
Energizer® Energi To Go branded lithium polymer rechargeable power packs and emergency charger
products and services for all types of mobile electronic devices. “
Energizer Australia Pty Ltd is pleased to announce the Partnership with XPAL will be extending into the
Australian and New Zealand market place, with all Sales, Marketing & Distribution being overseen via Mr
Mobile (AUST) Pty Ltd.
The rechargeable power packs are an extension of the existing Energizer Energi To Go line of mobile
phone chargers that use two Energizer Ultimate® Lithium AA batteries.
The portable electronic device category continues exponential growth and handheld network devices
will reach 100 million in the next few years. Devices like smart phones and notebooks are getting
smaller, decreasing battery size and capacity while devices are increasing functions, like GPS and faster
connectivity with more robust graphics. Battery capacity is being put to the test more and more as
digital devices get smarter and faster.
Through the partnership, XPAL will offer Energizer Energi To Go branded lithium polymer rechargeable
power packs for a wide variety of mobile electronic devices including smart and cell phones, iPhone®,
MP3 players, GPS, digital cameras and camcorders, notebooks and laptops. Over 10 product SKUs will be
made available and shipping by October 2009. The product offerings include:
Energizer
®
Energi To Go
®
XP, a line of portable power systems that includes seven products that
ranging in size and power from a 1000 mAh wallet-sized charger for cell phones to a 18,000 mAh
charger that can power up to three devices at once, including a laptop computer.
Energizer® Energi To Go
®
AP chargers designed to mimic the shape and styling of the iPhone™
giving users up to double the life.
Energizer® Energi To Go
®
SP, solar-driven power packs available in 1000 mAh and 2000 mAh
options.
“Energizer, a global leader in batteries and battery technology for over 100 years, is the ideal partner for
XPAL,” said Christian Scheder, XPAL President. “Energizer invented the first lithium battery, leads market
share in lithium and rechargeable batteries, and is the most recognized battery brand. We think their
strong leadership and trusted brand is the right match for XPAL’s new portable power solutions.”
In addition to the benefits of reusable rechargeable portable power, XPAL has developed several other
benefits that will be included in the Energi To Go Rechargeable Power Packs , including a TipFit
Guarantee, a free “Tips for Life” service and a Tip Finder to find and provide tips for any device, an
online diagnostic to check remaining charge cycles, and it products come pre-charged and ready to use
out of the box – guaranteed to hold a charge for one year from born date.
Energi To Go Rechargeable Power Packs also have multiple safety features, including patented
“PowerSafe™” Technology, as well as charge, temperature, and short circuit protection. They are
ENERGY STAR certified with full charge auto shut off. Users can plug their Energi To Go power pack into
an AC outlet and their device simultaneously to both charge the power pack as well as discharge power
to the device at the same time. Additionally, the power pack reduces the number of and bulk of AC
adapters and cords.
“Partnering with XPAL enables a great extension of the Energizer Energi To Go brand and build on our
current Energi To Go offering,” said David Pattinson, Marketing Manager Household Products. “At
Energizer, we are committed to delivering innovative solutions to power people’s lives. In particular,
XPAL’s dedication to technology, innovation and quality made this a natural partnership. ”
The Energizer/ Xpal co-branded line of products in Australia and New Zealand, will only be available
from Mr Mobile and their preferred distributors. For more information, please contact Mr Mobile on
# # #
For more information, contact:
Debbie Firth, Mr Mobile (02) 8338 8558
deb@mrmobile.net.au
Scott Smillie, Energizer (02) 9763 6169
Scott.smillie@energizer.com
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