MEDIA RELEASE PR41793 
 
Etisalat and Pacific Controls Launch the Environment Friendly 'Emirates Energy Star' Program 
 
LONDON, Oct. 18 /PRNewswire-AsiaNet/ -- 
 
    H.E. Dr. Rashid Ahmed Bin Fahad, the UAE Minister of 
Environment, today inaugurated an environment friendly project - "Emirates 
Energy Star", a collaborative effort by Etisalat and Pacific Controls to 
engage and execute the project, the first of its kind in the region that aims 
to substantially reduce energy consumed by existing buildings in the UAE. 
This initiative is an extension of the memorandum of understating signed 
earlier this year. 
 
 
    Emirates Energy Star, jointly sponsored by Etisalat and 
Pacific Controls, will champion the cause of improving energy efficiency in 
existing buildings thereby reducing the overall carbon footprint leveraging 
the transformational Machine to Machine (M2M) technology to deliver cost 
effective, real-time managed energy services. 
 
    Inaugurating the project, H.E. Dr. Rashid Ahmed Bin Fahad, the 
UAE Minister of Environment, said: "I would like to congratulate Etisalat and 
Pacific Controls for their vision for sustainable development in the UAE. 
Through this transformational and innovative initiative, both Etisalat and 
Pacific Controls are doing their bit for the environment, and encouraging 
other organizations to think about sustainable development. I applaud both 
these organizations for their efforts towards this direction, as the Ministry 
of the Environment encourages such initiatives in the UAE." 
 
    Commenting on the project Mr. Abdulla Hashim, Senior Vice 
President, Business Solutions at Etisalat said: "Today worldwide energy 
consumption is at an all time high and there is immense ecological, social 
and environmental pressure to reduce energy consumption and carbon emissions. 
Being one of the leading telecommunications corporations in the region, 
Etisalat is leading this initiative from the forefront through the 'Emirates 
Energy Star' program, in alliance with Pacific Controls. The program will 
leverage on green technologies such as M2M, to 
effectively help reduce the carbon footprint of the country." 
 
    Mr. Dilip Rahulan, Chairman and CEO, Pacific Controls, said: 
"We are pleased to collaborate with Etisalat to launch Emirates Energy Star. 
Buildings consume more than 40 per cent of the energy produced in the world. 
In the UAE, it is estimated that this figure is higher. This is mainly due to 
cooling and lighting loads within buildings. Emirates Energy Star will plan, 
engage and execute Managed Energy Services with existing building owners, to 
increase the efficiency of the existing building stock." 
 
    Etisalat clients who are building owners, contractors, 
real-estate companies, government entities, infrastructure owners like 
utilities and airports, can collaborate and leverage the resources of the 
Emirates Energy Star offering using Etisalat networks and Pacific Controls 
Command Control Center to optimize operations, reduce service costs, increase 
return on assets and remotely manage them in real time. 
 
    The Emirates Energy Star will help building owners with an 
initial audit that would identify potential Energy Conservation Measures 
(ECMs). The program will design ECMs for individual buildings; establish 
minimum costs; calculate the maximum energy savings; implement the project 
parameters as contractor; provide on-going monitoring and identification of 
project performance after completion; carry out measurement and verification 
of carbon footprint of buildings in real time. 
 
    The Emirates Energy Star Rating System "ENERGY STAR AWARD" 
will be bestowed on participating building owners. It comprises of five 
successive levels, based on the energy efficiency improvements achieved 
through the Program, beginning with a minimum of 10 per cent for one star and 
ending with five stars for 30 per cent and above. 
 
    Apart from the obvious cost savings for the end user in the 
form of lower energy utility bills, the Emirates Energy Star will help 
decrease pollution, water consumption and resultant waste. The building 
owners will be able to recover their investment towards the program from the 
savings that they make. The payback period for the building owner would be in 
the range of 18-24 months depending upon the STAR rating the client opts.  
Due to compelling ROI the uptake of this program is expected to be high. 
 
    Etisalat 
 
    Etisalat operates in 18 countries across Asia, the Middle East 
and Africa, servicing over 107m customers. Etisalat is a comprehensive 
telecommunications provider offering a one-stop shop for mobile and 
fixed-line voice and data services to individuals, enterprises and 
international telecommunications companies, ISPs, content providers and 
mobile operators. 
 
    Pacific Controls 
 
    Pacific Controls is an IS0 9001:2008 company providing 
ICT-enabled city centric managed services for buildings & infrastructure 
globally from the world's first Global Command Control Center; using its 
enterprise platform "GALAXY", hosted on the Pacific Controls Cloud Computing 
Network. The company has delivered some of the world's largest ICT projects. 
 
    SOURCE: Pacific Controls Systems L.L.C.