Execs From At&t, Telenor & Others To Speak At Light Reading's Packet Backhaul Virtual Event With Key

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2nd February 2010, 04:39am - Views: 732





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MEDIA RELEASE PR38117


Execs From AT&T, Telenor & Others to Speak at Light Reading's Packet Backhaul Virtual Event With

Keynote From Aviat Networks


NEW YORK, Feb. 2 /PRNewswire-AsiaNet/ --



media company serving the global communications marketplace, and Heavy

Reading (www.heavyreading.com), its prestigious market research division,

will be hosting their first Packet Backhaul virtual event on February 4.

Packet Backhaul 2010, hosted by Heavy Reading Senior Analysts Patrick Donegan

and Gabriel Brown is the first-ever global virtual tradeshow dedicated to the

mobile backhaul space. Packet Backhaul 2010 will dissect the ongoing

challenges that mobile operators continue to face in scaling up their initial

packet backhaul deployments, and examine the tools and solutions they are

adopting to accelerate the rate of deployment.


    Packet Backhaul 2010 will feature service provider industry experts

Yiannis Argyropoulos, Principal Member of Technical Staff from AT&T, and

Terje Jensen, Research Manager for Telenor, who will speak on the rate of

transition to packet backhaul in their markets, as well as briefly describe

their own companies' rates of transition to date, explaining the progress

made as well as the architectures and technologies used. Additionally,

Platinum Sponsor Aviat Networks, formerly Harris Stratex Networks SVP, and

Chief Marketing Officer Shaun McFall will be keynoting on the mobile

broadband explosion and how next-generation wireless backhaul technologies

can transform mobile networks and turn the mobile broadband explosion into a

transformative opportunity for revenue growth.


    "Many leading operators have made their fundamental architectural and

technology choices for evolving their backhaul networks from TDM to

IP/Ethernet. What they're wrestling with now are the operational aspects of

scaling the deployments up cost effectively," says Patrick Donegan, Senior

Analyst at Heavy Reading.


    Other panelists from sponsoring companies will also be present. Sponsors

include Aviat Networks, as Platinum sponsor; Fujitsu, as Gold sponsor; and

Bronze sponsors Ceragon, Cyan, EXFO, Symmetricom, and Transmode.


    Packet Backhaul registration has already exceeded its goal of 1,000.

Expected attendance is between 500 and 600 attendees. Registration is free.

To register for Packet Backhaul 2010 please visit:



    Contact:

    Amy Averbook

    Director of Corporate Marketing

    Light Reading Inc.

    averbook@lightreading.com

    212-600-3373


    About Light Reading

    Founded in 2000, Light Reading (www.lightreading.com) is the leading

online media, research, and focused event company serving the $3 trillion

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worldwide communications market. Lightreading.com is the ultimate source for

technological and financial analysis of the communications industry, leading

the media sector in terms of traffic, content, and reputation. Light

Reading's research arms, Heavy Reading and Pyramid Research, provide the most

comprehensive communications research, market data, and technology analysis

in close to 100 markets around the world. Light Reading produces nearly 20

targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet

Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as

focused one-day events tailored for cable, mobile, and wireline executives in

the US, Europe, India, and China. Light Reading was acquired by United

Business Media in August 2005 and operates as a unit of TechWeb.


    About TechWeb

    TechWeb, the global leader in technology media and professional

information, enables people and organizations to harness the transformative

power of technology. Through its three core businesses - media solutions,

marketing services and paid content - TechWeb produces the most respected and

consumed brands and media applications in the technology market. More than 14

million business and technology professionals (CIOs and IT managers, Web &

Digital professionals, Software Developers, Government decision makers, and

Telecom providers) actively engage in TechWeb's communities and information

resources monthly. TechWeb brands includes: global face-to-face events such

as Interop, Web 2.0, Black Hat and VoiceCon; award-winning online resources

such as InformationWeek, Light Reading, and Network Computing; and

market-leading InformationWeek, Wall Street & Technology, and Advanced

Trading magazines. TechWeb is a UBM company, a global provider of news

distribution and specialist information services, with a market

capitalization of more than $2.5 billion.


    About United Business Media Limited

    UBM (UBM.L) focuses on two principal activities: worldwide information

distribution, targeting and monitoring; and, the development and monetization

of B2B communities and markets. UBM's businesses inform markets and serve

professional commercial communities - from doctors to game developers, from

journalists to jewelry traders, from farmers to pharmacists - with integrated

events, online, print and business information products. Our 6,500 staff in

more than 30 countries are organized into specialist teams that serve these

communities, bringing buyers and sellers together, helping them to do

business and their markets to work effectively and efficiently. For more




     SOURCE: Light Reading


    CONTACT: Amy Averbook, 

             Director of Corporate Marketing, 

             Light Reading

             Inc., 

             +1-212-600-3373, 

             averbook@lightreading.com







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