MEDIA RELEASE PR40102
Food Ingredients Europe Nominated for Two AEO's Awards - Best Trade Show Over 2000m2
and Marketing Campaign of the Year
AMSTERDAM, June 22 /PRNewswire-AsiaNet/ --
Food ingredients (Fi) Europe, the world's largest trade show for the food
ingredients industry, has been nominated by the Association of Event Organisers (AEO)
for the Best Trade Show Over 2000m2 Award and Marketing Campaign of the Year Award.
Held in Frankfurt on 17-19 November, 2009, Fi Europe broke all records with 1,069
exhibitors, 5.4% more than the previous show in 2007, and 14,326 visitors - a
staggering 29% increase from 2007! The unprecedented success comes during the worst
global slowdowns ever felt by both the trade show and health ingredients markets,
which stresses the strength of the show even more.
"Fi Europe was a success because it provided the ultimate platform for buyers and
sellers to connect," Comments UBM-IM CEO Simon Foster. "In an extremely fragmented
market, a trade show acts as a catalyst, as an advocate, and as a trusted advisor.
FiE did this, and the results show - massive growth in terms of all the key factors
(exhibitors, visitors, revenue and profit)... amid the worst recession of our
lifetimes."
Market research before the show has indicated that businesses wanted to look past
the recession and to focus on optimism for 2010 and beyond. Therefore the show theme
reflected this - "The Future of Ingredients." "As the trade show industry faced
pressure like never before in 2009, our objectives were not to atrophy as an event in
terms of visitor quality or quantity, but to keep extending attendee numbers and
national diversity," says UBM-IM Marketing Manager Leonie Reindertsen, who has been
nominated for her own outstanding achievements in marketing for the AEO's Unsung Hero
Award. "We have done that by utilising the latest in marketing technology and
delivered an uber-customised exhibitor and visitor campaign that provided a tailored
message to potential attendees."
Running biennially since 1986, Food ingredients Europe (FiE) is peripatetic
(rotating between London, Paris and Frankfurt) and connects food ingredients
suppliers with FMCG multinationals like Unilever, Kraft and Heinz. Food ingredients
Europe returns on 29 November - 1 December 2011 to Paris, France. Hundreds of food
and natural ingredient suppliers have already secured their stand space.
About UBM International Media
Headquartered in the Netherlands and operating throughout Europe, Asia the US and
Brazil, UBM International Media has the number one exhibition brands in a number of
global markets. These include food and pharmaceutical ingredients, fine chemicals,
cruise shipping, and health & beauty packaging. These events are recognised as the
pre-eminent event in their respective market and bring together suppliers and
marketers to view the latest products and services available in the market.
These international communities are serviced by UBM's exhibitions and websites
and now UBM International Media provides thought leadership to these markets through
SOURCE: UBM
CONTACT: Rotem Zur Klapwijk,
Marketing Executive,
UBM International Media,
+31(0)20-40-99-560,
Fax, +31(0)20-36-32-616,
Rotem.ZurKlapwijk@ubm.com
NEWS 
