Friendster Launches the Friendster Loop Calling Card
MOUNTAIN VIEW, Ca., Apr. 23 /PRNewswire-AsiaNet/ --
Low International Calling Rates for Friends and Family Worldwide
Friendster, Inc., a top 20 global Web site based on traffic* and the #1 social network in Asia, today
announced the launch of The Friendster Loop, a pre-paid calling card with low, competitive rates, ideal for
making international calls conveniently to over 220 countries. The Friendster Loop calling card is available
immediately for use by anyone, including Friendster's tens of millions of active users and Internet users around
"Since pioneering online social networking six years ago, communicating and keeping in touch with family
and friends has been at the core of Friendster's online user experience," said David Jones, vice president of
global marketing at Friendster. "Now, social networking via Friendster is no longer limited to online
communications. The Friendster Loop offers users the ability to connect with friends and family with the benefit
of live, voice-based conversations. Connectivity online has now been expanded to include the warmth and
emotion of the engaging human voice of someone you care about."
Currently, 80 percent of Friendster's tens of millions of active users have connections with friends or family
in more than one country, more than 70 percent of Friendster’s active users place international phone calls,
and more than 45 percent have purchased a calling card. "The Friendster Loop was launched due to
consumer demand for even more communications offerings from the Friendster brand our members adore and
embrace. While The Friendster Loop will take advantage of the projected $10 billion international prepaid
calling card market in 2010, we're also evaluating a number of additional communications-related business
opportunities," said Jones.
With The Friendster Loop, calls can be made to friends and family in any country worldwide, making staying
in touch with friends and family overseas simple and convenient. The Friendster Loop calling card will initially
be marketed and available in seven countries, including the United States, United Kingdom, Canada, the
Philippines, Indonesia, Malaysia and Singapore, with additional countries being added soon. Current rates
To use The Friendster Loop, users register through The Friendster Loop Web site (www.friendsterloop.com)
and choose a 10-digit PIN and 4-digit security code. Then, when they want to make a call, they dial the toll-
free access number for the country they are in, enter both their 10-digit PIN and 4-digit security code, and dial
the telephone number of the person they are trying to reach.
The Friendster Loop calling card prepaid balance can be loaded with a credit card, and recharged by the
user when needed or through a user-specified, prearranged auto-recharge when the balance drops below a
specified amount. Friendster users can purchase The Friendster Loop card for themselves or as a gift for a
friend or a family member. Additional payment options will be available in the coming months.
The Friendster Loop service is provided under a strategic partnership with IDT Corporation (NYSE: IDT;
IDT.C), a leading provider of international telecommunications services including pre-paid and rechargeable
calling cards, consumer local, long distance and wholesale carrier services.
Friendster users are encouraged to become a fan of The Friendster Loop calling card community by visiting
promotional profile skins allowing users to easily decorate their Friendster profiles and tell their friends about
The Friendster Loop. Fans of The Friendster Loop will be the first to learn about special offers and promotions
surrounding the calling card.
Friendster Leads in Asia
Friendster is the #1 social network in Asia, with more than 75 million registered users. Plus, Asia is the
largest market of Internet users (Asia has 41 percent of the world's Internet users, more than double the 19
percent from the U.S.), and Asia is the fastest-growing region in the world.* Friendster has a loyal and growing
user base throughout Asia in the following top 10 countries: Australia, China, Hong Kong, India, Indonesia,
Japan, Malaysia, the Philippines, Singapore and South Korea.
About Friendster
With more than 100 million members worldwide, Friendster is a leading global online social network.
Friendster is focused on helping people stay in touch with friends and discover new people and things that are
important to them. Online adults, 18 and up, choose Friendster to connect with friends, family, school, social
groups, activities and interests. Friendster prides itself in delivering an easy-to-use, friendly and interactive
environment where users can easily connect with anyone around the world via www.friendster.com or
m.friendster.com from any Internet-ready mobile device. Friendster has a growing portfolio of patents granted
to the company on social networking, with more expected over the next several months. Headquartered in
Mountain View, California, Friendster is backed by Kleiner Perkins Caufield & Byers, Benchmark Capital, DAG
Ventures, IDG Ventures and individual investors. For more information, visit: www.friendster.com.
*comScore Media Metrix, Worldwide Data, January 2009
SOURCE: Friendster, Inc.
CONTACT: Lerin O’Neill of The Hoffman Agency,
+1-408-975-3037,
cell, +1-408-832-7083,
press@friendster.com,
for Friendster, Inc.
(IDT IDT.C)
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