MEDIA RELEASE PR41154
FrontRange Solutions (TM) Announces Plans to Expand its Partner Network Throughout Asia Pacific
SINGAPORE, Sept . 9/Medianet International-AsiaNet/ --
-
FrontRange offers impressive product portfolio to potential partners -
FrontRange Solutions (TM), a global market leader in the development and delivery of software applications
tailored for mid-sized and distributed enterprises has announced plans to expand its partner network throughout
the Asia Pacific region. The channel plays a pivotal role in introducing FrontRange's solutions to the local market.
FrontRange Solutions boasts an extensive product portfolio spanning IT Service Management, Customer
Relationship Management, IT Asset Management, Infrastructure Management and Voice software solutions.
It is looking to grow its partner roster across all markets throughout the Asia Pacific region, and in particular is
looking for additional support in Singapore for its service management solution set.
"We are looking to identify quality partners across all markets. Singapore in particular is a market we wish to build
on, in order to drive sales and increase support for our IT service management, Voice and IT Asset Management
solutions", said Natalie Parsa, Asia Pacific Channel Manager at FrontRange Solutions.
John Brand, Vice President, Research at Springboard Research said, "FrontRange has been aggressive in building
out a product roadmap that not only focuses on their core and key strengths but also takes them beyond their
traditional customer base."
"In an environment where economic instability encourages both business divestures and/or greater degrees of
operational autonomy, FrontRange Solutions can be an attractive alternative. Organisations in Asia Pacific should
therefore look to those FrontRange partners and resellers who not only understand the evolving product roadmap,
but that can also help build the community of users through their own value-added services".
Potential partners interested in working with FrontRange Solutions must have the following key attributes:
* Strong value proposition to drive product and services
* Focus on mid market and enterprise customers
* Strong sales force - commitment to dedicate headcount to FrontRange products
* Proven marketing capacity
* A solution-focused approach
FrontRange's offers two partner levels under its existing Partner Program:
* Certified Reselling Partners: A Certified Reselling Partner is defined as one that, through accredited certification
and a commitment to marketing and selling of FrontRange Solutions products, has been granted rights to resell
specific FrontRange Solutions products and services independently or in conjunction with FrontRange Solutions.
Within FrontRange's Certified Reselling Program, there are three tiers: Authorized, Premier and Platinum. Each
with distinct revenue targets; competency expectations; and reselling margins. All new FrontRange partners signed
are noted as Authorized until such time as certification is complete and appropriate revenue has been generated to
earn promotion to a higher partner status.
* Referral Partners: FrontRange also offers a program that provides a referral fee to partners who only work with
FrontRange on an occasional basis or are not certified to resell a specific solution. The process is simple and
FrontRange provides direct compensation to the partner for registering and referring the opportunity directly to
FrontRange Solutions. All compensation is based on the successful closing, delivery and payment of the
opportunity. Apart from the receipt of the referral fee, Referral partners are not eligible for any other Partner
Program benefits.
Over the last 18 months FrontRange Solutions has invested over 20% of total revenues into R&D. The company
enjoys healthy growth forecasts because of the level of investment it continually commits to solutions development
across each product line.
"We provide partners access to a wider portfolio of high priority solutions that CIO's are investing in. We offer
market-leading margins and an array of partner benefits. By equipping partners with flexible purchasing options
including hosting, subscription and perpetual licenses, they can achieve clear competitive advantage," said Parsa.
Partner Conference
FrontRange Solutions recently hosted a Partner Conference in Bali, which was used as an opportunity to bring
together its partner network and a number of senior executives from the US to discuss and provide training for a
series of planned solution upgrades across the company's product suite.
The conference was also used to host FrontRange's partner awards. The categories and respective winners were:
-
ITSM Highest Revenue Category: Infinite Technology Solutions, Australia
-
HEAT Highest Revenue Category: PT. Realta Chakradarma, Indonesia
-
Centennial Highest Revenue Category: Data#3, Australia
-
Enteo Highest Revenue Category: Advantage Systems, Malaysia
-
GoldMine Highest Revenue: Aaromba Technologies, Australia
Recent Product Announcements
FrontRange has announced a series of significant solution upgrades so far this year including: HEAT 9.5,
Discovery 9, GoldMine PE9 and more recently the release of License Manager 3.1.1. It also recently announced
the availability of its new Service Catalog solution and has several more significant product announcements
scheduled before the end of 2010. FrontRange's partner network is a key component of its sales strategy when
rolling out new solutions to various markets within the Asia Pacific region.
"We offer partners differentiation across a broad portfolio of high priority, best-of-breed solutions. We are excited
about our channel strategy moving forward and building on the success our channel network has enjoyed to date",
said Parsa.
To learn more about FrontRange Solutions' impressive product portfolio please visit: www.frontrange.com.au.
About FrontRange Solutions
FrontRange is a leading provider of IT service management, IT asset management and Customer Service
management solutions. These solutions are designed to provide Enterprise-class capability and deliver high value,
fast time to benefit, high ease of use, and rapid return on investment. With an award winning tradition and
recognized as a leader by industry analysts, FrontRange has over 14,000 customers spanning more than 80
verticals and 45 countries including some of the world's best-known brands. These organizations rely on
FrontRange offerings to quickly improve their interactions with external and internal clients and achieve better
'FrontRangeSols' on Twitter.
CONTACT:
Gemma Maughan
LEWIS PR
+61 (2) 9409 3100
gemmam@lewispr.com
SOURCE: FrontRange Solutions (TM)
NEWS 
