MEDIA RELEASE PR40536 
 
GENIVI Alliance Announces Hyundai Motor Company as Sixth OEM Member 
 
SAN RAMON, Calif., July 22 /PRNewswire-AsiaNet/ -- 
 
     Additional Nine New Core Members Continues Impressive Alliance Growth 
 
    The GENIVI Alliance, an automotive and consumer electronics industry association 
driving the development and adoption of an open In-vehicle Infotainment (IVI) 
reference platform, announced today that Hyundai Motor Company has joined the 
Alliance as a Core Member, bringing the number of OEM members to six. Hyundai becomes 
the first Korean OEM to join GENIVI and accelerates the Alliance's efforts to engage 
Asian OEM's. 
 
    GENIVI also announced the addition of nine new additional Core members from 
ecosystem providers from across the consumer electronics, high technology and 
automotive industries. AISIN AW CO. LTD., Altran Praxis, Ericpol Telecom, NAV N GO 
KFT, NetLogic Microsystems, Inc., NVIDIA, Sirius XM, STMicroelectronics and 
Telemotive AG have all joined GENIVI as Core members enabling them to participate in 
technical councils and working groups to help drive the technical and marketing 
direction of the Alliance's platform. 
 
    These new members joined the existing GENIVI membership recently at GENIVI's 
second all-member meeting, held for the first time in Europe in Munich, Germany. 
Amongst the topics discussed were the planned features for the second GENIVI Alliance 
platform release and support for the second semiconductor architecture (ARM-based). 
 
    "The addition of Hyundai marks a milestone for GENIVI as we continue our 
expansion into Asia," said Graham Smethurst, GENIVI president. "GENIVI's continued 
success hinges on the contribution of OEMs of the caliber of Hyundai and we look 
forward to working with them as we continue to improve the GENIVI Alliance platform." 
 
    The GENIVI Alliance now boasts 75 members spanning the entire automotive 
ecosystem across all major geographies, including six OEMs, key first tier suppliers, 
and the majority of semiconductor providers to the In-Vehicle Infotainment (IVI) 
market. 
 
    About Hyundai Motor Co. 
    Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive 
Group which was ranked as the world's fifth-largest automaker since 2007 and includes 
over two dozen auto-related subsidiaries and affiliates. Employing over 75,000 people 
worldwide, Hyundai Motor sold approximately 3.1 million vehicles globally in 2009, 
posting sales of US$41.8 billion (including overseas plants, using the average 
currency exchange rate of 1,276 won per US dollar). Hyundai vehicles are sold in 193 
countries through some 6,000 dealerships and showrooms. Further information about 
 
    About GENIVI Alliance 
    GENIVI Alliance is a non-profit industry association whose mission is to drive 
the broad adoption of an In-Vehicle Infotainment (IVI) open source development 
platform. GENIVI will accomplish this by aligning requirements, delivering reference 
implementations, offering certification programs and fostering a vibrant open source 
IVI community. GENIVI's work will result in shortened development cycles, quicker 
time-to-market, and reduced costs for companies developing IVI equipment and 
 
 
SOURCE: GENIVI Alliance 
 
    CONTACT: For GENIVI,  
             Craig Miner,  
             +1-248-840-8368,  
             Cminer1@att.net