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GET INSPIRED, BECOME HAPPY IN 2010 AND CREATE A WORLD OF
DIFFERENCE
00.01am 1 January 2010, Sydney – The Vodafone Foundation Australia is offering five dream
opportunities, complete with full salary and expense accounts, for five passionate, community-
spirited people who believe they can make a ‘World of Difference’ in 2010.
Vodafone’s World of Difference program invites extraordinary Australians to apply for a special
grant to develop and pursue their personal philanthropic ambitions.
Vodafone World of Difference ambassador and seven-time World Surfing Champion, Layne
Beachley, said: “It’s easy to say that we’d like to make the world a better place, but for most of us,
time and money are the biggest barriers. World of Difference is a once-in-a-lifetime opportunity to
dedicate an entire year to the charity or cause of your choice.”
“If you’re passionate about a cause, but have always been held back by the realities of day-to-day
living expenses and financial commitments, Vodafone’s World of Difference could enable you to
live your dream – and create your dream job – by making a positive, personal contribution to a
charity or not-for-profit organisation.”
Layne Beachley believes that her own personal happiness is deeply rooted in her own efforts to
create happiness in the community. Beachley’s personal view is supported by the research and
findings of ‘Happiness Psychologist’, Aleks Srbinoski.
“In the eternal search for happiness, most people agree that money can’t buy happiness, but
Vodafone’s World of Difference program taps into one of the five golden rules for a happy life: Be
generous of spirit and give willingly to others, explains Srbinoski.
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“Recent interest rate hikes and a long, hard year at work has left many Australians with a bad case
of the grumps, said Srbinoski. “My message to people is that happiness is in your own hands. It’s a
New Year and the perfect time to make some proactive changes to put yourself on the right course
for a happier, more fulfilling life. Giving your time to help others not only increases their happiness,
it helps you as much or more.”
The Vodafone Foundation is calling for entries in the 2010 World of Difference program. World of
Difference candidates are invited to submit their applications at
charity or not-for-profit organisation, plus details of their own personal goals and aspirations for
their chosen charity or cause in 2010. Entries close on 7 February 2010. A specially-appointed
Foundation panel will select five successful participants in March, 2010. The Vodafone Foundation
will then pay the five participants’ salaries (up to $50,000 each) and expenses (up to $25,000 each)
for the next 12 months.
“We’re looking for people who are going to make a real difference with a positive, personal
contribution to their charity,” continued Layne Beachley. “Our past winners have not only
demonstrated the power of positive change, but also showed how determination and dedication to
a worthy organisation or cause can change not only one life, but the lives of hundreds and
sometimes thousands of people.”
ends
Interview and photo opportunities with Layne Beachley, Aleks Srbinoski and past participants in the Vodafone
Foundation World of Difference program are available on request.
Media Contact:
Luke Webb, Weber Shandwick, 0422 415 114, lwebb@webershandwick.com
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About Vodafone Australia Foundation
The Vodafone Foundation Australia is a charitable trust funded by Vodafone Hutchison Australia and
Vodafone Group Foundation. In line with Vodafone’s core value of ‘passion for the world around us’, the
foundation supports local charities and non-profit organisations. The Vodafone Foundation Australia also
creates opportunities for Vodafone staff to contribute to the community, an initiative encouraged by Vodafone
Hutchison Australia. Vodafone Foundation Australia Pty Limited ABN 37 100 634 240.
About Aleks Srbinoski
Aleks Srbinoski is Director of Aleks inPsychology, a Clinical and Coaching Psychology Consulting and
Training company. He is the presenter of the television show Fulfilling Happiness with Aleks, author of the
coaching program Fulfilling Happiness: Preventing clinical anxiety, depression and anger whilst surging
towards and extraordinary and meaningful life and creator of the Free Happy New Year Challenge.
Aleks utilises his diverse knowledge in the areas of psychology, creativity and self development in order to
significantly increase the quality of life of his clients. In recent times he has provided formal positive
psychology and productivity training to organisational groups and continues to offer short term psychological
solutions as an Employee Assistance Program (EAP) provider.
For more information on Products and Services visit AleksInPsychology.com. To find out more about how
you and your community can become happier for free, visit FreeHappyNewYear.com
Notes to editor
Entries open for World of Difference, 1 January, 2010. Entrants should submit a written application through
less. Winners will be announced in the week commencing 15March 2010 and will have
the equivalent of their
current salary paid for a year (up to $50,000) and (up to $25,000) in related expenses. Entry is only open to
Australian residents who are aged 18 years or over and who have not been convicted of any criminal offence
in the past ten years. Only one entry is permitted per person. Entrants must be able to start work with their
selected charity in March 2010.
NEWS 
