MEDIA RELEASE PR39941
Glam Media Launches GlamAdapt - The Industry's First Third Generation Ad Serving
Platform Built for Brands - Bringing Emotion & Accountability to Display Advertising
SILICON VALLEY, Calif. and NEW YORK, June 10 /PRNewswire-AsiaNet/ --
Glam Introduces the First "Advertising Apps Platform" with AdMeld, Bluekai,
comScore, Dynamic Logic, Eyeblaster, Pictela, Pointroll, Quantcast and
Symphony IRI Group as Anchor Partners
revolutionary ad serving platform built for brands. GlamAdapt has been designed from
the ground up to help bring emotion and accountability to display ads. GlamAdapt is
the next step in Display Advertising, ushering in a new era of emotional advertising
by simplifying the entire digital advertising process and integrating the most
innovative ad technologies.
For users, GlamAdapt provides ads that sizzle-that are relevant, engaging and
fun.
For publishers, GlamAdapt provides premium ad solutions to help derive greater
value for their quality content, engaged audiences and social interactivity.
For agencies and advertisers, GlamAdapt offers a simple end-to-end integration
answer for all digital brand advertising-providing the first "multi-targeting" across
display, video, mobile, iPhone, iPad, SmartPhones, and other devices to over 100
Million Internet users.
For developers the open "Advertising Apps Platform" allows easy integration of
partner products and technology, creating instant scale and distribution for
innovative solutions.
GlamAdapt is designed to be used with industry standard Agency products such as
DFA, Atlas and EyeBlaster. For Publishers, GlamAdapt can be used a full alternative
to Google DoubleClick.
"After years of trying to meet brand advertising goals using old ad platforms
designed for clicks, Glam came to the conclusion that we needed a completely new
third generation ad platform that was built for emotional digital branding," said
Samir Arora, chairman and CEO, Glam Media. "After an extensive search, we realized
the only way we would get a new platform-is if we built it. Today, after 18 months of
endless engineering during the downturn, we are delighted to launch the world's first
ad platform designed ground up for highly engaging brand advertising online."
Glam is also launching the industry's first open "Advertising Apps Platform" that
provides API's for seamless integration of ad technology and data providers. Anchor
partners include the leading innovators in Advertising Technology: Admeld, Bluekai,
comScore, Dynamic Logic, Eyeblaster, Pictela, Pointroll, Quantcast and Symphony IRI
Group.
"Successful marketing combines art and science, emotion and data," said Rishad
Tobaccowala, Chief Strategy & Innovation Officer, VivaKi. "GlamAdapt is revolutionary
because it gives marketers and their agencies the ability to combine these worlds
with ease while furthering technology innovation that is so crucial to the future of
online growth."
GlamAdapt, one of the best kept secrets through its launch today, is live and at
scale, using an advanced cloud-based Software as a Service architecture-deployed by
over 1,000 Publishers with more than 500 of the Top brand advertisers-reaching over
100 Million users globally in 20 countries.
"GlamAdapt is the first platform designed with the idea that for effective Brand
Advertising, the ad server needs to know more than clicks," said Fernando Ruarte,
Founder and Chief Technology Officer, Glam Media. "Glam's mission is to build the
world's best brand ad serving platform-going back to its roots of being a Silicon
Valley technology innovator."
About Glam Media
Glam Media is the pioneer of vertical media that connects the world's top brand
advertisers with targeted vertical audiences online. Glam invented the first
commercial Blog Network in 2005 to harness the power of Social Media for Brands.
Since then, it has exploded to a reach of 81 million unique monthly visitors in the
US and 164 million users globally.
Glam Media is the #1 comScore Community web property targeting Women, the #8
publisher in all online Display and a Top 10 Adweek Display Ad Publisher. Recently,
Glam Media was named the world's most innovative media company by Fast Company
Magazine. Glam Media has more than 1,500 publishers organized in vertical networks:
Glam.com for Women, Brash.com for Men and Tinker.com for real-time Social Media.
Glam Media is headquartered in New York City, New York and Silicon Valley,
California, with offices in Chicago and Los Angeles, and internationally in London,
Munich, Hamburg, Berlin, Tokyo and Paris.
SOURCE: Glam Media
CONTACT: UK Contact Information: Braben PR;
Richard Lambert and James McKeown,
both at E: Glam@braben.co.uk,
T: 020 7025 8021
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