MEDIA RELEASE PR37642
Glodow Nead Communications Names Yeo Hwee Peng to Head Agency's New International Office in
Singapore
SAN FRANCISCO and SINGAPORE, Dec. 18 /PRNewswire-Asia-AsiaNet/ --
Former Starwood Hotels & Resorts Executive to Lead Asian Market Development for Leading U.S. Public
Relations Agency
agency headquartered in San Francisco, today announced the appointment of Yeo Hwee Peng to the new
position of director of Asian markets. The former director of corporate communications for Starwood Hotels &
Resorts, Asia Pacific, Yeo will head Glodow Nead's first international office in Asia. Yeo will divide her time
between the agency's San Francisco and Singapore offices.
Glodow Nead Asia's focus is three-fold: to assist U.S. clients to establish a presence in Asia; to assist Asian
clients to establish a presence in North America; and to assist Asia-based clients, including Asian divisions of
U.S.-based companies, to establish and bolster their presence within Asia.
During her 10-year tenure with Starwood Hotels & Resorts, Yeo consistently engineered highly successful,
strategically targeted media campaigns throughout the Asia Pacific region, including Mainland China, India,
Japan, Hong Kong, Singapore, Vietnam, Thailand and South Korea. She directed the communications
strategy for Starwood Asia Pacific properties, including the St. Regis, Le Meridien, Sheraton, Westin and W
brands.
In the course of a 30-year history publicizing an unusually wide array of consumer products and services,
Glodow Nead transformed itself from one of the West Coast's foremost music and entertainment industry
agencies into one of the country's premier lifestyle agencies, representing a diverse roster of clients spanning
hotels and resorts, destination restaurants, premium wineries, high-end real estate, games and children's
apparel, green investment and technology, high-profile individuals, cultural events and institutions, artisanal
foods, and high-impact events such as Sir Richard Branson's record-breaking aviation exploits, the world-wide
launch of the Pokemon trading card phenomenon, and eco-adventurer David de Rothschilds' upcoming
Plastiki voyage.
Current clients of Glodow Nead Asia include Hong Kong-based toy manufacturer Kader Holding Companies
Limited; W Retreat Koh Samui and The Residences at W Retreat Koh Samui; real estate consultancy Sanuk
Mak; Savills Asia Pacific; Millennium Partners, a leading U.S. developer of five-star hotels and luxury
condominiums; and ChinaBio, producer of the largest biotech partnering event in North America.
For more information, contact:
Sian Parry
Email: Sian@GlodowNead.com
Tel: +1-415-394-6500
GNC Asia office
Email: HweePeng@GlodowNead.com
Tel: +65-9768-6087 (Singapore)
+1-415-394-6500 (U.S.)
SOURCE: Glodow Nead Communications, LLC
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