MEDIA RELEASE PR38356
Graphin and Mixel to Collaborate in Producing "Golden M-PHY" IC to Be Used in Graphin's Evaluation
Systems
SAN JOSE, Ca., Feb. 15 /Kyodo JBN-AsiaNet/ --
Mixel Inc., the leader in mobile mixed-signal intellectual property (IP), and Graphin Co., Ltd., a rapidly
emerging leader for image sensor evaluation suites, announced on February 15 that Graphin will license the
Mixel M-PHY IP and that the two companies will collaborate to produce a "Golden M-PHY" IC to be used in
Graphin's evaluation systems.
Mixel will support Graphin's plans to build an M-PHY evaluation system, and the two companies will
collaborate in developing and supporting a vibrant MlPl ecosystem. Mixel and Graphin plan to capitalize on
their leadership positions in the D-PHY IP and evaluation system markets, respectively, and extend those
leadership positions into the M-PHY marketplace, which is now in its infancy.
Mixel is leveraging its Silicon Proven 5Gbps technology used in the MXL-SRDS-4254 to rapidly make the
"Golden M-PHY" IC available to Graphin and its other customers. "We considered many options before
choosing Mixel as our M-PHY partner. Mixel's mobile mixed-signal IP leadership and silicon-proven
technology were critical factors in our decision," said Tomoaki Kurosawa, President of Graphin. "We are
confident that this effort will play a key role in accelerating the adoption of MIPI as the next generation mobile
interface, and will help Graphin and Mixel to further cement our leadership positions," he added.
"We are delighted that Graphin, the premier image sensor evaluation company, has chosen Mixel as its M-
PHY partner. We are looking forward to working closely with Graphin to provide our end customers with the
best possible MIPI PHY and evaluation solutions," said Ashraf Takla, CEO of Mixel. "A unique attribute of the
MIPI PHY standard is the many options that it supports. In most of the target applications, power, area, and
total cost are all parameters of paramount importance. The M-PHY standard allows for many options that
enable an optimized shrink-wrapped solution for many different applications by using the right mix of options.
The permutations are huge, and a one-size-fits-all approach will not do. This kind of marketplace plays to
Mixel's strengths, namely being able to provide silicon-proven yet customizable, high quality differentiated IP
at reasonable cost," he added.
For more information regarding MIPI M-PHY and our partnership, please visit us at the MIPI Alliance Zone at
the 2010 Mobile World Congress Stand 2H41.
About Graphin
Graphin Co., Ltd., a rapidly emerging leader in evaluation suites for image sensors, designs and develops
image input boards, evaluation systems for image sensor products, and digital input/output boards that
support industrial cameras. The company's MIPI-based product series of evaluation systems for images
generated from CMOS image sensors (CIS), "GPirates", is fully compliant with the four-lane MIPI CSI-2
standard.
About Mixel
Mixel is the leader in mixed-signal mobile IPs and offers wide portfolio of high performance mixed-signal
connectivity IP solutions. Mixel's mixed-signal portfolio includes PHYs and SerDes (suitable for PCI Express,
SATA, EPON, XAUI, Fiber Channel, DDR, and LVDS), Mobile PHYs (MIPI D-PHY, M-PHYSM, and MDDI),
general purpose Transceivers, and high performance PLL and DLL IP cores.
SOURCE: Graphin Co.,Ltd.
Contact:
Mixel Inc.
Wafa Hannaoui
Sales and marketing
Phone: +408-942-9300 X140
Email: marketing@mixel.com
Graphin Co., Ltd.
Yoshihiro Sugiyama
Sales Department
Phone: +81-3-5493-1211
Fax: +81-3-5493-1212
Email: sales@g-in.co.jp
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