Guvera, The Free Alternative To Itunes, Announced In Billboard's 10 Best Digital Music Start-ups

Guvera, the FREE Alternative to Itunes, Announced in Billboard's 10 Best Digital Music Start-Ups

Online content provider, Guvera was named in this week's Billboard Magazine's '10 Best Digital Music Startups'. Acknowledgment for Guvera CEO, Claes Loberg and his team, as the site pushes past 100,000 users, announces several new additions to the site, including millions of tracks from the biggest labels and artists on the planet including EMI, Virgin, Capitol, Universal, Island Def Jam, IODA and The Orchard.

To be considered for the list, Billboard measured start-ups on product quality and strong leadership. Billboard's Senior Editorial Analyst, Glenn Peoples, indicated they also looked for companies with products that solved a problem or filled a void.

Guvera certainly meets the criteria, with its cloud based music platform that is live today with free customisable playlists and downloads which takes a little of the shine off Google's pending cloud based music product.

The Guvera model allows users to download MP3 music tracks for free, while advertisers pick up the bill to ensure artists are paid and the music industry continues to grow. As a true alternative to piracy, Guvera taps into a potential market that is at least 100 times the size of the legal download market that is serviced by iTunes, Amazon, Pandora and all other existing music platforms.

In addition to downloading free music, Guvera users can also build and customise their own playlists "in the sky" and access them from any computer at home, work or school you literally have access to millions of songs for any occasion.

Last week Guvera inked a deal with a New York based investment bank to raise a further US$50m. This backing will expand Guvera's global presence, add to Guvera's platform offering and move the company towards additional content including music video, film and TV.

According to Guvera CEO, Claes Loberg, "the deal will help expand Guvera's offer, drive our rapidly growing audience and add more value to the expanding list of international brands Microsoft, McDonalds, Harley Davidson, Victoria Secret, Activision, Schweppes, Mountain Dew, Bacardi, Nestle, Johnson and Johnson, Fox, etc. - already enjoying the value of partnering with one of the most targeted advertising tools on the market".

"Some of our campaigns have seen users engage with various advertisers for five to ten minutes to download music, explore and find new music and artists," explains Claes. "the new media including film and tv will just continue to grow that value for advertisers".

"We are also pleased to announce we are on track with our mobile plans for multiple media types, as well as a deal with Universal Music UK, laying the foundations for the European roll out of Guvera's unique music model," said Claes.

The technology behind Guvera's platform must also be acknowledged for Guvera's Billboard nod. Guvera is no small engineering feat, housed on a 300,000 edge server network globally that runs polished systems and algorithms including automated brand, music and consumer matching tools. Guvera has multiple systems that make up the platform to manage user preferences, artist rights, payment systems, artist and brand tools, research analytics, search and sorting - as well as the consumers experiences.

Join the Guvera revolution, the true alterative to pirate music sites.

For further media information please contact Spark Communications:
Rebecca Adams
[email protected]
Phone: 03 8689 2264
Mobile: 0421 300 718

Julia Spencer
[email protected]
Phone: 03 9693 5998
Mobile: 0433 451 127
About Guvera Limited

Guvera Limited is a music and content download and playlist system designed in Australia, founded in 2008. Guvera provides a way for content owners such as artists and record labels to generate revenue from their music, making it readily available and 100% free and legal to consumers. Content is paid for by advertisers looking to target consumers in a revolutionary way with branded channels. www.guvera.com

SOURCE: Guvera