MEDIA RELEASE PR41013
HaloSource Signs Agreement With Bajaj
SEATTLE, Aug. 31 /PRNewswire-AsiaNet/ --
HaloSource, a leading clean water company, has signed an agreement with Bajaj Electricals Ltd, the Indian
home appliance products company, for the use of HaloSource's revolutionary HaloPure(R) disinfection
cartridges in Bajaj water purification products.
Bajaj Electricals Ltd, a part of the US$ 5.5bn Bajaj Group, shall market and distribute a wide range of water
filters and gravity purification devices for home use throughout India.
The addition of HaloPure(R) technology will enable Bajaj's gravity water treatment products to remove
99.9% of disease-causing bacteria and viruses present in source water. This disinfection step greatly adds to
the capabilities and benefits of its existing products, which primarily deal with taste and odor, creating products
that deliver a high level of water purification without the need for electricity or water pressure. The HaloPure
powered products will be inexpensive, effective and highly portable - ideally suited to the Indian market.
In 2009, HaloPure(R) became the first new drinking water technology in more than a decade to be granted
both Manufacture-For-Use and Device registrations by the United States Environmental Protection Agency
(USEPA), widely recognized as having the world's most stringent performance requirements for water
purification. HaloPure(R) is a unique contact biocide technology that is proven to attack and kill a wide range
of harmful microorganisms and is approved for long-term use in a variety of markets, including the United
States.
John Kaestle, Chief Executive of HaloSource, commented, "Bajaj Electricals is a major player in the Indian
market and a trusted consumer brand. This partnership greatly extends the reach of HaloPure(R) technology
and reinforces Bajaj's commitment to providing its customers with outstanding product solutions. Using
HaloPure(R) disinfection cartridges in Bajaj's products will provide affordable, highly effective drinking water
disinfection to millions of new customers in place of typical product solutions which require access to
electricity. It's a great opportunity for both our companies."
Shekhar Bajaj, Chairman and Managing Director of Bajaj Electricals Ltd, stated, "We are excited that a
number of our products will become HaloPure(R) powered, providing our customers with a simple product that
delivers the highest standards of bacteria and virus removal for their drinking water. Good quality potable
water is a huge challenge for Indian masses and provides a large market opportunity along with serving an
important social mission."
CONTACTS
Andrew Clews
VP Marketing and Product Development
Ph: 425-974-1991
E: info@halosource.com
Justine McIlroy/Graham Biggart
Brunswick Group
Ph: +44 20 7404 5959
ABOUT HALOSOURCE:
HaloSource(R) is a global, clean water and antimicrobial technology company that provides reliable, tested
and proven solutions in the product categories of clean water and infection control. The company was founded
in 2002 with the goal of improving the quality of life and health through unique, proprietary, antimicrobial
solutions that reliably and effectively purify water and kill germs. HaloSource's ingredient brands include
HaloPure(R), HaloShield(R), SeaKlear(R) and StormKlear(R). HaloSource provides partners with unique,
proprietary solutions that offer broad market potential and acceptance and help partners differentiate their
offerings from those of competitors. HaloSource-branded ingredients are based on innovative, patented,
game-changing technologies that enable partners to quickly enhance and differentiate their products.
Based in the Seattle, Washington, area, HaloSource is a worldwide employer and operates manufacturing
plants and offices in Raymond, Washington, Shanghai, China, and Bangalore, India. For more information
ABOUT BAJAJ ELECTRICALS LTD:
Bajaj Electricals Limited (BEL), a 71 year old trusted company with a turnover of over Rs. 2252 crores, is a
part of the US $ 5.5 billion (Rs 28,000 crores) "Bajaj Group". Bajaj Electricals Limited has six strategic
business units - Engineering and Projects, Appliances, Fans, Luminaires, Lighting and Morphy Richards.
Bajaj Electricals has 19 branch offices spread in different parts of the country besides being supported by a
chain of about 600 distributors, 3000 authorized dealers, over 300,000 retail outlets and over 230 Customer
Care centers.
Bajaj Electricals has distribution arrangements with Trilux Lenze of Germany (for Luminaires), tie up with
Delta Controls of Canada (for Building Management Systems) and Securiton of Switzerland (for security
systems), Morphy Richards of UK and Nardi of Italy (for Appliances), Disney of USA & Midea of China (for
Fans). The company has also invested in Starlite Lighting for manufacture of energy saving lamps (CFL). For
SOURCE: HaloSource
CONTACT: Andrew Clews,
VP Marketing and Product Development of HaloSource,
+1 425 974 199,
info@halosource.com;
or Justine McIlroy or Graham Biggart,
both of Brunswick Group,
+44-20-7404-5959,
for HaloSource
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