MEDIA RELEASE PR39295
HBA Global Presents a Webinar on Package Design & Brand Equity
NEW YORK, Apr. 27 /PRNewswire-AsiaNet/ --
WHAT: Brand Equity and Iconic Design: Update Your Packaging Without Losing
Your Customers
WHEN: Friday, May 7, 2010, 8:00 a.m. PT/11:00 a.m. ET
WHY: This webinar, on Brand Equity and Iconic Design, from HBA Global
provides clear information on how to update the packaging of a
beauty and personal care product while keeping the brand identity
intact. A bit of a balancing act, this packaging webinar will
teach how to incorporate new technologies and innovations to keep
a design fresh while growing or maintaining an iconic presence in
the beauty marketplace.
The speaker line-up includes:
- Ted Owen, Vice President, Global Package Design, Clinique Laboratories,
presenting proven methods to updating packaging with new innovations
while maintaining the 'look' that keeps a brand great and relevant to the
consumer. Since 1995, Mr. Owen has worked on all aspects of packaging
and product design for this Estee Lauder brand including the launch of
Clinique Happy as well as the revamped makeup packaging.
- Mike Branson, Managing Partner, Pearlfisher, talking about future design
and packaging strategies for building iconic brands. In 1992, he co-
founded Pearlfisher, an independent design firm, and has worked
internationally with some of the industry's most recognizable and
emerging brands.
A live question and answer session will follow the two presentations. For more
information and for group discounts contact: Rebecca Fraimow, at rfraimow@hbaexpo.com
SOURCE: HBA Global
CONTACT:
Annie Scully,
+1-845-368-0608,
ascully@hbaexpo.com
NEWS 
