MEDIA RELEASE PR37365
Higgs Announces Digital Distribution Partnership With Pressmart
SYDNEY, Dec. 2/ PRNewswire-AsiaNet/ --
Higgs International Publishing Logistics (A DHL Company), the market
leaders in the export of press products distributing over 200 million copies
worldwide, announced it has signed a digital distribution partnership with
Pressmart Media Ltd, leading digital publishing solution provider. Some of
the leading titles that Higgs distributes include OK!, Vanity Fair and
Reveal. Starting today, Higgs will offer a very exciting and cost-effective
global distribution service to its publishing clients looking to create a
successful presence in the digital space, using the on-demand digital
editions powered by Pressmart.
Pressmart's 3600 fully-hosted solution will power the Higgs' digital
delivery initiative for its customers including newspapers, magazines, books,
brochures and catalogs. Using patented technology, pre-press pages are
converted into intelligent XML content in a format compatible for delivering
on Web, Mobile, eReader, and other digital channels. Publishers also get
access to state-of-art marketing, subscription and advertising tools for
monetizing from digital delivery from almost day one. Pressmart is widely
used and proven in 49 countries, covering 24 languages, including publication
groups such as The San Diego Union-Tribune, The Philadelphia Inquirer,
Orlando Sentinel, Trinity Mirror, Manila Bulletin, Hindustan Times, and other
premier publishing associations.
Darren Starkey, Business Director at Higgs / DHL said, "This is a
significant launch for Higgs. We are sure it will bring greater benefits to
our publishing customers and help them compete effectively with their online
counterparts. Pressmart's on demand digital publishing platform gives us
exciting new ways of meeting the needs of our publishers both locally and
globally."
"We could not be more delighted by Higgs' choice of selecting Pressmart
as its digital delivery partner," said Sanjiv Gupta, Founder and CEO of
Pressmart. "With this addition as an important channel partner strategy, it
assures us that our business is moving in the right direction and rapidly."
About Pressmart
Pressmart offers a full suite of online publishing products and solutions
to newspapers and magazines in 49 countries, using Web, Mobile, eReader, RSS,
Podcast and other digital channels. Conversion, Hosting, Subscriptions, Ads
and Analytics-packed a single easy-to-use service. For more information
About Higgs
A DHL company, representing publishers and international distributors,
specifically delivers global logistics and management solutions for the
exporting of newspapers, magazines and books. For more information please
Contact:
Muralidharan, enRight PR, Reach: +91-98851-09594
enright@enrightpr.com
Karthik Mookkiah
kmookkiah@pressmart.com
SOURCE: Pressmart Media
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