MEDIA RELEASE PR37812
Hisense Chairman Delivers Keynote Speech at CES Summit
LAS VEGAS, Jan. 11 /PRNewswire-Asia-AsiaNet/ --
On January 8, Zhou Houjian, Chairman of Hisense Group, delivered a keynote speech titled "From Made in
China to Created in China - Technologies in Emerging Markets" at the Consumer Electronics Show in Las
Vegas. This is the first time a Chinese entrepreneur had been invited to deliver a keynote speech at CES
since the show started 43 years ago. This prestigious invitation demonstrated that China's home appliance
and consumer electronics enterprises, represented by Hisense, have become mainstream in the worldwide
consumer electronics industry.
Zhou Houjian provided insight into the rapid development of the consumer electronics industry in emerging
markets and its positive influence on economic growth by citing China as an example. He shared his
experience of Hisense as a rising star in the global consumer electronics market and envisioned how
multimedia technologies and green science in the Internet era would improve the quality of people's lives. His
speech received an enthusiastic response from attendees.
With the emergence of the Chinese economy, Hisense has capitalized on important opportunities brought
about by the growing popularity of flat-panel TVs, upgrading from ordinary LCD TVs to LED TVs and evolution
of triple-play services. It has successfully expanded into the high-end segments by enhancing independent
innovation and its R&D capabilities. In addition, it has improved its core competitiveness through upstream
and downstream integration. Authoritative third-party data shows that the Hisense brand has held the largest
share in the Chinese flat-panel TV market for seven consecutive years and that Hisense has become one of
the world's top five TV manufacturers, marking the first time that a Chinese company has won such an honor.
And, as part of their continuing efforts, Hisense leads the way in the development of new, environmentally-
friendly and energy-saving technologies.
Referring to the integration of Internet and multimedia technologies, Zhou Houjian noted that TVs are
rapidly evolving from a traditional telecommunications medium for programs to an interactive terminal. To
capitalize on this evolution, Hisense has developed an interface-friendly Internet TV. At present, all of
Hisense's TV products feature network interfaces and built-in HD playback. The Company is also developing
a powerful built-in operating system, TV O/S, to enable a variety of new entertainment and value-added
services directly on TVs, providing family users and end users with an entertainment and information content
supply chain.
Zhou Houjian also noted his confidence in the future of the consumer electronics industry. He said that the
Chinese government is aggressively advocating a strategy of invigorating China through science and
education, leading Chinese enterprises to make bold innovations and promoting products from "Made in
China" to "Created in China". There will be a number of leading enterprises in China moving toward becoming
top global brands over the next 15 to 20 years. In addition, Chinese enterprises will develop as leaders across
industries and sectors.
Commenting on the keynote speech, Gary Shapiro, president and CEO of the Consumer Electronics
Association (CEA), said, "As a leader in China, Hisense continues building on its leading position in the
international markets. The addition of Mr. Zhou expands the CES keynote speaker lineup. CES, as the most
ideal venue for product demonstrations and business discussions, has been recognized by all businesses.
We are very grateful that multinational companies, such as Hisense, can join the CES keynote speaker team,
and let the world see their global vision and innovative ideas."
Contact: Jessie Ma / Brenda Liu
Tel: +86 532 8087 8539 / 8933
mayuanyuan@hisense.com / Brenda@hisense.com
SOURCE: Hisense Group
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