Horwath International Changes Its Name to Crowe Horwath International as Part of Global Branding
Strategy
NEW YORK, Apr. 2 /PRNewswire-AsiaNet/ --
Horwath International, one of the 10 largest global networks of independent accounting and advisory
services firms, has changed its name to Crowe Horwath International.
The new network name combines the international awareness of the Horwath brand with that of Crowe
Horwath LLP, the network’s largest member firm in the United States, and unveils the new strategy to create a
single global brand to build awareness as a highly integrated network of accounting and advisory services
firms.
“In today's world of rapid globalization and increasingly competitive markets, businesses around the world
are expressing needs that our network is well positioned to serve,” explained Frank Arford, Crowe Horwath
International CEO. “The combination of the Crowe brand in the U.S. with the strength of the Horwath brand
internationally is our first step in building a single global brand to serve a global market.”
The Crowe Horwath network consists of more than 140 independent accounting and advisory services
firms, 560 offices and 26,250 professionals and staff in more than 100 countries around the world. Combined
network fee volume for the fiscal year ending December 2008 was greater than US US$3 billion.
“The pairing of the two names further enhances both brands in the global marketplace. The recent Crowe
and Horwath name changes support Crowe’s strategy to become a national firm that is recognized globally as
a leading provider of audit, tax, risk and consulting services,” explained Chuck Allen, Crowe Horwath LLP
CEO. “This is a major step toward recognizing the worldwide capabilities of Crowe Horwath International as a
highly integrated network of independently owned firms committed to delivering value to multinational clients
doing business across borders.”
“Crowe Horwath International member firms share a common purpose of building value for clients through
international business," said Arford. “We are unified through a shared commitment for impeccable quality
service, highly integrated service delivery processes and a common set of core values and management
philosophies that guide our decisions daily.”
About Crowe Horwath International
independent accounting and advisory services firms. Each member firm is well established as a leader in its
national business community providing audit, tax, risk and advisory services. Editors note: To view the new
SOURCE: Horwath International
CONTACT: Frank Arford
+1-212-808-2009
frank.arford@crowehorwathinternational.com
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