MEDIA RELEASE PR35735 
InformationWeek and Light Reading's Unstrung Selected as the Official Online Show Daily for International 
CTIA WIRELESS I.T. & Entertainment 2009(R) and International CTIA WIRELESS 2010(R) 
 
NEW YORK, Aug. 18 /PRNewswire-AsiaNet/ -- 
 
    TechWeb, the global leader in business technology media, announced today that two of its leading media 
brands, Light Reading's Unstrung and InformationWeek, have been selected to produce the CTIA eShow Daily for 
CTIA-The Wireless Association's upcoming events: International CTIA WIRELESS I.T. & Entertainment(R), 
October 7-9, 2009, in San Diego, and International CTIA WIRELESS(R), March 23-25, 2010, in Las Vegas 
 
    Leveraging the position of Light Reading's Unstrung as the wireless industry's 4G authority, and 
InformationWeek's role as the leading multimedia business technology brand, the CTIA eShow Daily news sites will 
cover news and analysis of interest to service providers and enterprise business technology decision-makers. 
 
    "We thank CTIA, and we think this partnership is very strategic for our brands, as the CTIA events are the 
biggest and most influential in the mobile industry," says Joseph Braue, SVP/Group Director of the Light Reading 
Communications Network. 
 
    "TechWeb's expertise and reach across the enterprise closely aligns with the focus on mobile business at CTIA 
events," says Robert Mesirow, vice president and show director for CTIA. "The CTIA eShow Daily will provide 
attendees with an electronic platform to learn about and debate the latest developments in the mobile industry." 
 
September 7 with previews and news updates on the show. Unstrung and InformationWeek will also be releasing a 
daily newsletter the week before and during the show to give attendees easy access to International CTIA 
WIRELESS IT & E news. 
 
    Show exhibitors should send press releases to editors@lightreading.com as plain text (no attachments, please) 
with "Press Release" in the subject line for consideration for our Newswire Feed, and possible coverage in our 
News & Analysis section. News pitches and interview suggestions should be sent to editors@lightreading.com with 
"CTIA News Pitch" in the subject line. Exhibitors can call us at 817-231- 0042 to leave a voicemail or to send a fax. 
Follow @LightReading (http://twitter.com/Light_Reading) via Twitter, where we'll be posting updates before, during,  
and after CTIA. 
 
    For CTIA eShow Daily advertising opportunities please contact Michelle Gray at (gray@lightreading.com or + 1 
773 327 3550). Newsletter, advertising, broadband TV, and other branding opportunities are available until 
September 4. 
 
    About Light Reading 
    Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused  
event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source 
for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, 
content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most 
comprehensive communications research, market data, and technology analysis in close to 100 markets around 
the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo 
New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day 
events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in 
August 2005 and operates as a unit of TechWeb. 
 
    About InformationWeek 
Technology Network -- a powerful portfolio of resources that span the technology market, including security with 
DarkReading.com, storage with ByteandSwitch.com, application architecture with IntelligentEnterprise.com, 
network architecture with NetworkComputing.com, cloud computing with PlugIntoTheCloud.com, and SMB with 
bMighty.com. InformationWeek Magazine reaches 440,000 business technology professionals at more than a 
quarter million unique locations. Its mission is to help CIOs and IT executives define and frame their business 
technology objectives. InformationWeek.com delivers breaking news, blogs, high-impact image galleries, and 
proprietary research as well as analysis on IT trends, a whitepaper library, video reports, and interactive tools, in a 
24/7 environment. 
 
    About TechWeb 
business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb 
produces the most respected and consumed media brands in the business technology market. Today, more than 
13.3 million* business technology professionals actively engage in our communities created around our global face-
to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light 
Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and 
the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & 
Technology magazines. TechWeb also provides end-to-end services including next-generation performance 
marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a 
global provider of news distribution and specialist information services with a market capitalization of more than 
$2.5 billion. 
 
    *13.3 million business decision-makers: based on number of monthly connections 
 
    About United Business Media Limited 
    UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; 
and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and 
serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, 
from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 
staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers 
and sellers together, helping them to do business and their markets to work effectively and efficiently. For more 
 
    CONTACT: Amy Averbook, +1-212 600-3373, averbook@lightreading.com 
 
 
SOURCE: TechWeb 
 
    CONTACT: Amy Averbook,  
                       +1-212 600-3373,  
                       averbook@lightreading.com 
    (UBM.L)