MEDIA RELEASE PR37413
Kidville to Open 11 Locations in the United Arab Emirates
NEW YORK, Dec. 7 /PRNewswire-AsiaNet/ --
First Kidville Location to Open in Dubai in Spring 2010
Kidville - named 'best of' by New York Magazine and given a five star
"extraordinary" customer rating in The Lila Guide: New Parent Survival Guide-
has announced that it will open eleven Kidville locations in the United Arab
Emirates (UAE). The first Kidville location will open in Dubai in Spring
2010.
Kidville offers a wide range of developmental classes including Little
Maestros, Run Wiggle Paint & Giggle, My Big Messy Art Class, Big Muscles for
Little Babies, Kidville Gymnasts, Kidville Sports and Kidville University
(Kidville's Pre-School Alternative Program). Kidville locations also feature
indoor playgrounds, retail boutiques, and 16 different birthday party themes
including the Ultimate All-Star Gym Party and the Sizzling Spectacular
Science Party. Silver Membership is free with enrollment in any Kidville
class, while upgrades to Gold, Platinum and Diamond levels are also
available.
Kidville's local franchise partner in the region will be VAMM
International controlled by the Malhotra family. Monica Malhotra, who was
most recently a Vice President at Goldman Sachs in New York, will lead
operations on behalf of the family.
Kidville CEO Andy Stenzler says, "We are very excited to be increasing
our international presence with multiple locations in the UAE. We have found
the perfect partners to shepherd the Kidville brand in the region."
Says Monica Malhotra, General Manager of VAMM International, "We are
extremely pleased to be bringing the Kidville brand to the region. By
combining our extensive knowledge of the UAE marketplace with Kidville's
world class concept, we intend to help parents enrich their child's
development and become a household name in the region."
About Kidville
Named 'Best of' by New York Magazine and given a five star
"extraordinary" customer rating in The Lila Guide: New Parent Survival Guide,
Kidville operates large, upscale facilities, catering to young children and
their families. In addition to offering a wide range of developmental classes
for newborns through six year olds, including Little Maestros, Run Wiggle
Paint & Giggle, My Big Messy Art Class, Big Muscles for Little Babies,
Kidville Gymnasts, Kidville Sports and Kidville University (Kidville's
Pre-School Alternative Program), Kidville also features an indoor playground,
a retail boutique, the Kidville Salon and birthday parties for children up to
age nine. Silver Membership is free with enrollment in any Kidville class,
while upgrades to Gold, Platinum and Diamond levels are also available.
Kidville also operates "Kidville Annex" locations that feature a
selection of Kidville offerings.
The Kidville concept started when Shari Misher Stenzler, co-founder of
London Misher Public Relations, found herself carrying her baby and stroller
down a long flight of stairs for her child's first music class. "There must
be a better way," she thought and began informally polling friends and fellow
parents about their needs.
Fun and familiar geometric shapes are the design foundation for the
Kidville interior space. Used with vibrant colors, the design elements
encourage exploration and intuitively guide children throughout the space.
This playful and cross-functional design provides the perfect setting for
everything from intimate classes to "Big Blow Out" birthday parties.
Kidville Founders include Cosi co-founder Andy Stenzler, London Misher
Public Relations President, Shari Misher Stenzler, tennis stars Andre Agassi
and Steffi Graf, philanthropist Laurie Tisch, Emanuel and Liz Stern
(HartzMountain Realty/Tribeca and SOHO Grand Hotels), Richard Chapman and
Gordon Hamm (GMC Parking Chain) and Kidville President Rammy Harwood.
During 2008, Kidville merged with the publicly traded company Longfoot
Communications Corp and was renamed Kidville, Inc. In conjunction with the
signing of the merger agreement, Dr. Phillip Frost, former Chairman and Chief
Executive Officer of IVAX Corporation led a strategic group of investors'
equity purchase in Kidville.
At the end of 2008, Kidville, Inc. acquired JW Tumbles. The combined
entity operates locations across the globe including New York, California,
Singapore, and Hong Kong.
mayor@kidville.com
This press release contains certain "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995 (PSLRA)
regarding our expectations, beliefs or intentions regarding our business,
financial condition, strategies or prospects. Forward-looking statements are
based on management's estimates, assumptions and projections, and are subject
to uncertainties, many of which are beyond our control. Actual results may
differ materially from those anticipated in any forward-looking statement.
Forward-looking statements speak only as to the date they are made, and we
undertake no obligation to update any forward-looking statement. This press
release is not a franchise offering. An offering can only be made by a
prospectus filed first with the Department of Law of the State of New York.
Such filing does not constitute approval by the Department of Law.
SOURCE: Kidville
CONTACT: Shari Misher Stenzler @ London Misher Public Relations,
+1-212-759-2800,
shari@londonmisherpr.com
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